How to Get the Most Out of Networking Events


Networking events: you either love them or you hate them. Fortunately, I love them, and being a PR professional offers endless networking events throughout the year. From trade shows to cocktail parties, there is a way to make sure that you are getting the most out of every networking event. Here are four ways to guarantee that your time is well spent:



Social Media 101


It’s time to face facts. Your public persona  — or your corporate brand — is no longer completely under your control. Unfortunately, those days are long gone. Your public image is the result of the input and feedback from numerous sources; the game has changed, and it’s time for you to adapt. Now, if you’re smart, you’ll enlist the help of communications professionals who are adept at leveraging social media channels to your advantage.

Yes, social media channels are among the most widely used communication channels you have at your disposal. They are cost-effective, easy to use, and accessible 24/7. Like any communications strategy though, you have to select wisely. Some channels will resonate with your target audiences; others will not. To promote the right brand image, either personally or at a corporate level, it’s important to know the difference.


Dan Jensen - Featured Image

The PR Winners (and Losers) of the Winter Olympics

It’s been quite a busy month since I joined Sterling Communications here in the Seattle office, but the world goes on while I adjust to my new environment. As with any new job, there have been some minor adjustments to make, but after working in tech PR for several years, the transition has been swift and easy.

As a PR pro, my brain has been essentially re-wired when it comes to consuming and interpreting the news. In fact, as I was watching the Winter Olympics for the past few weeks, I found myself automatically considering how one could successfully control the narrative and the chaos ensuing behind the scenes for a PR team. I found myself declaring the winners and losers of the 2014 Winter Olympics based on their public perception rather than the number of gold medals they won. Here are my verdicts:



A New Year’s Resolution You Can Keep: How to Re-Vamp Your Social Media Habits for 15 Minutes a Day

January1I’ve tried making resolutions every January 1st and found that making small changes in my daily routine is what works best. For instance, instead of trying to lose 15 pounds, I’ve tried to work out every morning before heading into the office. The same goes for my social media habits. Sometimes I spend way too much time reading my Twitter feed; other days, I’ve noticed I have completely neglected my LinkedIn account and forgotten to reply to comments and messages on Facebook.

Devoting just 15 minutes per day, on the other hand, keeps social media management quick and consistent.

You may be thinking, “Only 15 minutes?” But, you’d be surprised how much you can accomplish in that timeframe! Let me break it down for you. 


Sarah Fraser

How to Be Heard When There Are More PR Pros Than Journalists

Reporters and editors are being laid off, publications are closing, and journalists are crossing over into PR. That’s the world we live in today.

It’s been reported that PR professionals currently outnumber journalists four to one, a gap twice as wide as it was in 1980. With this enormous gap between PR pros and journalists, it’s even harder for PR pros to get the story out.

That said, even though there are fewer and fewer journalists, there are still ways to ensure your story gets out there.



Is Google Trying To Kill PR?

Recently, there have been several articles which accuse Google of “killing PR” and claiming that Google will penalize your company’s website if you distribute press releases. These stories reference a recent Google post, which reminds users that Google’s policy regarding online content farms and link spam extends to press releases. Unfortunately, these articles are nothing more than hyperbole and scare tactics, in an effort to generate buzz and drive traffic to their sites. In truth, Google has been very consistent: Google’s objective is to reduce spam and promote the development of high-quality content. Regrettably, a few unethical companies have decided that cranking out streams of meaningless press releases, filled with spammy content and countless keyword-stuffed links, is a great new way to improve their SEO rankings.



Garnering Media Attention in a Crowded Landscape

Pitching the media is always tricky. Here at Sterling, we only reach out to media when our clients have something to say – something newsworthy that we believe journalists and their audiences will actually care about.

Bottom line: Media attention is short, and we want to use it wisely. To that end, we use a variety of tactics in our outreach. While email has become the de facto (beating out phone a few years back), phone is probably still the most effective.

The next most effective? Social media.