This is the second installment of our two-part series on how to become “a SlideShare marketing ninja” (successfully using SlideShare as part of your B2B marketing campaign.) In this installment, we’ll outline a plan to actively market your SlideShare that will generate quality leads for your company. Please also read our first installment focused on creating a great SlideShare presentation.
- Public Relations
- SEO & Marketing
- Social Media
- Video Production
- Web Development
It’s time to face facts. Your public persona — or your corporate brand — is no longer completely under your control. Unfortunately, those days are long gone. Your public image is the result of the input and feedback from numerous sources; the game has changed, and it’s time for you to adapt. Now, if you’re smart, you’ll enlist the help of communications professionals who are adept at leveraging social media channels to your advantage.
Yes, social media channels are among the most widely used communication channels you have at your disposal. They are cost-effective, easy to use, and accessible 24/7. Like any communications strategy though, you have to select wisely. Some channels will resonate with your target audiences; others will not. To promote the right brand image, either personally or at a corporate level, it’s important to know the difference.
In this two-part series, we’ll walk you through what it takes to become a SlideShare marketing ninja. In our first installment, we’ll highlight 10 steps to creating a great Slideshare presentation. In the second installment, we’ll show you how to actively market that great presentation to generate quality leads for your company.
- SlideShare marketing is becoming increasingly important to B2B marketers.
SlideShare is quickly becoming a “must have” lead generation tool for B2B marketers, and already more than 40% of B2B marketers use SlideShare for marketing. We have clients who generate more leads from SlideShare than any other source. SlideShare now averages 60 million unique visitors a month and is the 120th most visited website in the world. If SlideShare is not part of your marketing mix, you may be missing out on what could be one of your most valuable, and cost-effective, marketing channels. Here are 10 tips on creating a great SlideShare:
I’ve tried making resolutions every January 1st and found that making small changes in my daily routine is what works best. For instance, instead of trying to lose 15 pounds, I’ve tried to work out every morning before heading into the office. The same goes for my social media habits. Sometimes I spend way too much time reading my Twitter feed; other days, I’ve noticed I have completely neglected my LinkedIn account and forgotten to reply to comments and messages on Facebook.
Devoting just 15 minutes per day, on the other hand, keeps social media management quick and consistent.
You may be thinking, “Only 15 minutes?” But, you’d be surprised how much you can accomplish in that timeframe! Let me break it down for you.
The end of the year gives us an opportunity to pat ourselves on the back for the things we did well and allows us to reflect on the things we could have done better. Here are my favorite successes and blunders from 2013.
Pitching the media is always tricky. Here at Sterling, we only reach out to media when our clients have something to say – something newsworthy that we believe journalists and their audiences will actually care about.
Bottom line: Media attention is short, and we want to use it wisely. To that end, we use a variety of tactics in our outreach. While email has become the de facto (beating out phone a few years back), phone is probably still the most effective.
The next most effective? Social media.
In the business of creating visual media, the hardest part is convincing a client that video is the way to go. Why? It’s expensive and putting together a strategy that’s going to get you the most bang for your buck is complex at best. So, you’ve got your video and you’re wondering, “What now?”
“The internet is inherently a visual medium,” says Lee Sherman, Co-Founder and Chief Content Officer of Visual.ly at an event titled “How to Employ Multimedia Content for Compelling Storytelling.”
“When you combine data with visuals, you’ve really got something,” added Sherman.
It’s hard to believe, but we’re already nearing the halfway point of 2013! As such, let’s take a look back at five topics that have caught our attention so far this year….
1. Security breaches
Hacks and breaches are an unfortunate and all-too-common occurrence these days. While data security is critical work, it is not terribly accessible to those outside the industry or for executives who must balance security demands with a hundred other priorities. As such, Sterling’s Kawika Holbrook described in January the supercut that Sterling developed to illuminate the world of breaches and security through short video clips from film and TV.
2. Super Bowl ads
Why certain advertising campaigns work is something that requires a deeper look nowadays — particularly when it comes to Super Bowl ads! Yours truly delved into the winning ad campaigns from February’s game and found Twitter, timing and titillation to be this year’s keys to success.
3. Twitter’s birthday
March 21, 2013 marked the 7th anniversary of the first tweet. For a service that was initially met with much skepticism, Twitter has steadily become a necessary PR tool, taking its place alongside (or in some industries, ahead of) the traditional press release. In honor of Twitter’s 7th anniversary, Sterling’s Amanda Hoffman compiled 7 ways Twitter has changed the PR industry as we know it.
4. Boston Marathon
As PR and Social Media Managers, it is often our responsibility to handle communications when a crisis occurs. One can’t even imagine having to deal with a catastrophic event like the one that unfolded in Boston in April. But, Sterling’s Ross Coyle detailed the importance of having a communication plan in place to control and effectively respond to a crisis as quickly as possible.
5. Google Glass
There’s been a lot of buzz around the new Google Glass and its capabilities. There have also been a few predictions floating around on how the technology will change our society. Sterling’s Natalie Wolfrom offered her thoughts this month on how Google Glass will change the game for public relations professionals.
At 10 years old, LinkedIn has definitely figured out what it wants to be when it grows up. With 225 million users, the professional network is firmly established in the social media universe even as it looks change drastically from year to year. With the launch of channels, which brings together curated content from around the web on general topics like technology and healthcare, LinkedIn is positioning itself not only as a social network but also a resource for those looking to further their knowledge in a given field.