| Calling Bay Area Investors: Seattle Entrepreneurs Want to See More of You, and Help Build Your Brand |
| Thursday, 04 September 2008 04:37 |
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"Kevin Pedraja, VP of Sterling Communications (which does media relations for a number of local companies in wireless, software, social media and security) and head of Sterling’s Seattle office: “I think the expectation of most VCs, Bay Area included, is that startups will come to them, not the other way around (at least until things get to the due diligence stage). My sense is that when they do travel, VCs like to maximize their time, getting to see as many companies as possible. So they’ll go where they think there’s a critical mass of interesting startup companies and/or where the options for local funding might be lacking. The first part certainly applies to the Seattle area, but since we’ve got our own active and strong community of VCs, I suspect Bay Area investors think they’re at a disadvantage in terms of knowing the key players and generally just breaking in.” (This echoes Wetpaint’s point about Bay Area branding.)" Full story here. |
From Xconomy Seattle 09.04.08 — Featured Video
Verbatim
Sterling was instrumental to the success of our recent corporate launch of the roll-up of three companies into Attensity Group. We're fortunate to have a communications partner we can count on to deliver great results in the face of tight timelines and complex business dealings. — Michelle de Haaff, CMO, Attensity Group |
