 Attensity developed new software for crimefighting: the Law Enforcement Desktop Solution (LEADS). Only one problem: No one in the public safety press had heard of them before. Sterling extended a long arm and began reaching out.
Attensity provides the definitive Voice of the Customer platform built on its text analytics software technology for transforming unstructured customer feedback into actionable First Person Intelligence™. Attensity's First Person Intelligence is the backbone of the company's flagship offering to the enterprise as well as the law enforcement and intelligence communities for increasing customer satisfaction and improving homeland security.
The Challenge:
Since beginning to work with Attensity in 2004, Sterling Communications, Inc. (SCI) has steadily built the company’s reputation as the leader in text analytics software for business intelligence (BI) for enterprise and government customers. In early 2007, Attensity briefed Sterling on its plans to launch a desktop text analytics solution for local, state and federal government agencies. The Attensity Law Enforcement Analyst Desktop Solution (LEADS), a name that the SCI team itself developed, enables agents to access, analyze and organize data from freeform text — the unstructured information stored in police reports, interaction logs, and legal or case documents, as well as public archives — to identify, investigate and impede criminal activity.
Sterling and Attensity agreed it was critical to target vertical publications in the government and law enforcement fields for the LEADS announcement, moving beyond their success in securing coverage in key IT- and BI- focused industry and trade publications.
The Results:
As a result of SCI’s outreach surrounding the product and customer releases, seven pieces of original coverage appeared in the days after the LEADS and CCPD announcements in targeted law enforcement publications including DOMESTIC PREPAREDNESS, POLICE CHIEF MAGAZINE and TOP LAW GUIDE. In addition, the announcements received notable coverage in general IT- and BI-focused outlets such as TMCNET and B-EYE NETWORK.
In the months following the LEADS launch and CCPD announcements, Attensity continued to receive a steady stream of coverage and other forms of recognition for the solution, including being named to the 2007 RED HERRING 100 list and recognition as a 2007 KMWORLD Trend-Setter. Additional coverage appeared in GCN, LAW ENFORCEMENT TECHNOLOGY, 9-1-1 MAGAZINE, HOMELAND SECURITY TODAY and KMWORLD and speaking opportunities were secured at the following tradeshows, helping to further boost Attensity’s thought leadership in the law enforcement technology space:
- DoD CyberCrime Conference
- Forum of Incident Response & Security Conf (FIRST)
- i2 National User Conference
- International Association of Crime Analysts (IACA)
- IACP Law Enforcement Info Mgmt (LEIM) Training Conference
Within one week of issuing the Attensity LEADS release with reference to customer CCPD, the company’s government team reported that it had received an inquiry from many major government partner/vendors in the link visualization space. In addition, news of the LEADS solution and its use in Chesterfield prompted Science Applications International Corporation (SAIC) to elevate Attensity’s role in its proposal with a separate government agency. One year after the LEADS launch, Attensity continues to receive coverage and inbound leads for the solution – the company currently has approximately 15 government agency potential partners in the pipeline as a result of the combined lead generation efforts of SCI and its internal team. SCI has even secured interest from the production teams of two police procedural “reality” television programs in using LEADS to pursue cold case investigations.
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