Sterling Communications has created a unique set of social media training seminars designed to get corporate employees registered, trained, and using the latest online services to help meet strategic business objectives. The key word in all of that? "Objectives." Because there is no "social media pixie dust." People won't be fanning your new Facebook page, following your new Twitter account, or commenting on your new blog "just because."

What, exactly, are your goals? Twenty percent fewer support calls by the end of the year? Fifty new prospective customers requesting a proposal? Greater influence with the influencers? We help clients answer the tough questions, and then customize on-site and virtual workshops to achieve real results.

• Social Media Boot Camps: Three half-day sessions dedicated to helping companies and their employees master a new world of communication, collaboration and competition.
• Social Media Mini Camps: A half-day workshop for registering, training and focusing employees on
  productive community management techniques, media relations, and corporate communications.
• Social Media Brown Bags: A 90-minute lunchtime work session dedicated to a single online service or corporate initiative or online service, such as:
  • Delicious
  • Facebook
  • Flickr
  • Twitter
  • YouTube
  • Personalized workshops: Training sessions as needed

  Sterling also offers consulting to prepare client publishing systems for optimum performance, including:

  • Policies: Establishing corporate procedures for social media participation
  • CMS: Selecting the best content management system for your company and industry
  • Newsrooms: Optimizing corporate news centers for better publicity and more effective networking
  • Blogging: Designing effective corporate weblogs with short learning curves and long life spans