This is the second half of a two-part article on press embargoes.
Photo credit: Alex Blarth via Flickr
Reporters know that if you’ve set a press embargo, you’re probably pitching the story to many journalists. If your embargo and the wire time for the press release are the same, the reporter who’s bothering to review your news in advance will be in competition with the wire service to be first with the news — and reporters like to break news, especially in the 24-hour news cycle. (Search for “CNN retracts story” to see the results of the fierce competition to be the first with breaking news.)
Ask yourself — Could I give my “friendlies” who are cooperating with me and possibly doing interviews, a leg up on the post time? Can I let them “break” the embargo that I’ve set? The answer is No if you’re working with a public company, and Yes if it’s a private company. (more…)
Photo Credit: Elvert Barnes via Flickr
In 2008, TechCrunch published Michael Arrington’s manifesto calling for the death of the news embargo: “From this point on we will break every embargo we agree to.” Media relations professionals pulled hair, gnashed teeth and whined on social media. Seven years later, the press embargo —a gentleman’s agreement between a reporter and a source to hold a specific piece of news confidential until a pre-determined date and time— is alive and kicking in Silicon Valley. (more…)
While Mel Gibson’s 2000 romantic comedy “What Women Want” was a mostly forgettable film, the ability to telepathically hear what women are thinking instantly became the envy of every man in the world, myself included. As a PR professional, however, much more valuable would be to know what’s going on inside the mind of a reporter. (more…)
At the heart of every technological innovation is the desire to strengthen relationships between people and the hope that we can improve quality of life. However, lately I feel we have created “not-so-social” networks. The mechanics of connecting with others has changed dramatically over time, primarily due to visionary inventors, accomplished technologists, and the growing pressure to continuously do more in less time. (more…)
“A picture is worth a thousand words.” We all know the figure of speech. But in the world in which we now live, where precious, expensive film is replaced by digital memory and cloud storage, it is easy to wonder if pictures are still that valuable.
Well, at Sterling we believe that a picture is now worth far more than just a thousand words. After all, that’s why marketing and public relations agencies have adopted video and photography to optimize reach to target audiences. Social media marketing once disrupted our text-heavy PR world with limiting messages to 140 characters on Twitter. Now, people want to receive marketing messages from a single glance at a photo.
Instagram is one such social media channel that has forever changed the way we market businesses. In fact, the picture and video sharing service has now surpassed Twitter in number of users. (more…)
Are you thinking of adding a blogger program to your PR efforts? You may think working with lifestyle bloggers is just like working with traditional media. Well, it’s about as similar as stripes and spots. Understanding the differences between the two is key to getting the most out of your blogger campaign.
Below I share some observations about establishing and growing successful blogger campaigns and insights I’ve gained by doing work with WiFi Family (NETGEAR & AT&T) over the past year. If you’re working with lifestyle bloggers (or want to), here are some tidbits you may find useful:
As another year recedes in the rear view mirror, it’s time to set down resolutions for the new year. While eating healthier, getting more exercise, and travelling the world are all admirable goals, there’s ample room for improvement in our daily lives as public relations professionals that can’t be accomplished by eating more kale and less chocolate, or lifting a few weights. This coming year, I’d like to share my top four PR resolutions:
People working in PR agencies will tell you that one of the greatest things about this line of work is that you get to learn something new pretty much every day. When Sterling took on Arx Pax as a new client in early October, I did a lot of learning. Specifically, I learned how to master the delicate balancing act of sifting through dozens of media inquiries to find the right outlets for our clients’ limited media time. Media interest in a client is always exciting and PR people are programmed to act as conduits between their clients and the media. That said, I have learned that as there is a time for media engagement, there is also a time for keeping quiet and passing on opportunities (cue The Byrds’ “Turn! Turn! Turn!”). Knowing when to tell the difference – aye, there’s the rub.
Managing the tsunami of media interest we generated when we launched Arx Pax’s Hendo hoverboard taught me that this decision-making process demands risk-taking, knowing my client’s big picture goals and putting their objectives first. (more…)
For marketing professionals, it’s easy to take the “superficial” route for every holiday-themed blog post and make a listicle of social media blunders or share heartwarming stories of brands who give back to their customers. But, as I look out the window feeling gratitude for the rain that has finally come to drought-ridden California, I choose the road less taken. The end-of-the-year holiday season is my absolute favorite time of year (yes, even more than summertime!). And it’s not the holiday sales that have me excited; I’m talking about having a bit of time to reflect, give thanks, and create better relationships and stronger communities.