Dan Jensen - Featured Image

What Journalists Really Want from PR Professionals

While Mel Gibson’s 2000 romantic comedy “What Women Want” was a mostly forgettable film, the ability to telepathically hear what women are thinking instantly became the envy of every man in the world, myself included. As a PR professional, however, much more valuable would be to know what’s going on inside the mind of a reporter. (more…)

Marianne

Today’s “Not-So-Social” Networks

Not-So-Social-Networks

At the heart of every technological innovation is the desire to strengthen relationships between people and the hope that we can improve quality of life. However, lately I feel we have created “not-so-social” networks. The mechanics of connecting with others has changed dramatically over time, primarily due to visionary inventors, accomplished technologists, and the growing pressure to continuously do more in less time. (more…)

2014 - 12 - 04 Ben Headshot 2

Why Sterling is on Instagram

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“A picture is worth a thousand words.” We all know the figure of speech. But in the world in which we now live, where precious, expensive film is replaced by digital memory and cloud storage, it is easy to wonder if pictures are still that valuable.

Well, at Sterling we believe that a picture is now worth far more than just a thousand words. After all, that’s why marketing and public relations agencies have adopted video and photography to optimize reach to target audiences. Social media marketing once disrupted our text-heavy PR world with limiting messages to 140 characters on Twitter. Now, people want to receive marketing messages from a single glance at a photo.

Instagram is one such social media channel that has forever changed the way we market businesses. In fact, the picture and video sharing service has now surpassed Twitter in number of users. (more…)

Pouneh

Lifestyle Bloggers vs. Traditional Media

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Are you thinking of adding a blogger program to your PR efforts? You may think working with lifestyle bloggers is just like working with traditional media. Well, it’s about as similar as stripes and spots. Understanding the differences between the two is key to getting the most out of your blogger campaign.

Below I share some observations about establishing and growing successful blogger campaigns and insights I’ve gained by doing work with WiFi Family (NETGEAR & AT&T) over the past year. If you’re working with lifestyle bloggers (or want to), here are some tidbits you may find useful:

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Dan Jensen - Featured Image

PR Resolutions for 2015

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As another year recedes in the rear view mirror, it’s time to set down resolutions for the new year. While eating healthier, getting more exercise, and travelling the world are all admirable goals, there’s ample room for improvement in our daily lives as public relations professionals that can’t be accomplished by eating more kale and less chocolate, or lifting a few weights. This coming year, I’d like to share my top four PR resolutions:

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What I Learned from the Hendo Hoverboard: Sometimes, it’s OK to say “No, Thanks”

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People working in PR agencies will tell you that one of the greatest things about this line of work is that you get to learn something new pretty much every day. When Sterling took on Arx Pax as a new client in early October, I did a lot of learning. Specifically, I learned how to master the delicate balancing act of sifting through dozens of media inquiries to find the right outlets for our clients’ limited media time. Media interest in a client is always exciting and PR people are programmed to act as conduits between their clients and the media. That said, I have learned that as there is a time for media engagement, there is also a time for keeping quiet and passing on opportunities (cue The Byrds’ “Turn! Turn! Turn!”). Knowing when to tell the difference – aye, there’s the rub.

Managing the tsunami of media interest we generated when we launched Arx Pax’s Hendo hoverboard taught me that this decision-making process demands risk-taking, knowing my client’s big picture goals and putting their objectives first. (more…)

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What People Can Learn from Thanksgiving

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For marketing professionals, it’s easy to take the “superficial” route for every holiday-themed blog post and make a listicle of social media blunders or share heartwarming stories of brands who give back to their customers. But, as I look out the window feeling gratitude for the rain that has finally come to drought-ridden California, I choose the road less taken. The end-of-the-year holiday season is my absolute favorite time of year (yes, even more than summertime!). And it’s not the holiday sales that have me excited; I’m talking about having a bit of time to reflect, give thanks, and create better relationships and stronger communities.

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Lisa Hawes

6 Family-Focused Blogger Events for Your 2015 Marketing Calendar

Senior account executive Pouneh Lechner attended Blogger Bash in New York City this year with our client NETGEAR.

Senior account executive Pouneh Lechner attended Blogger Bash in New York City this year with our client NETGEAR.

Sadly, I’m not a mommy so until a couple of years ago, I hadn’t read many so-called “mommy blogs.” While aware that traditional corporate branding is under siege by word-of-mouth marketing, my attention used to gravitate toward B2B influencers and mainstream media. However, a year ago, Sterling began working with the WiFi Family sales team within NETGEAR that promotes mobile WiFi hotspots designed for AT&T service. Our top target for hands-on product reviews: mommy bloggers! I had to get up to speed quickly on the personalities and the events.

“Mommy blogger” is too narrow a definition to encompass the broad variety of people who review products on personal blogs, and it has a condescending ring. Yes, many are indeed parents and grandparents who blog as a hobby, but many are also sophisticated entrepreneurs who offer vendor sponsorship opportunities through an extensive network of partners. As my colleague noted in her post last month, you’ll meet ex-Fortune 500 executives turned fashion bloggers, stay-at-home moms turned tech evangelists, and spouses or siblings that use their blogging activities to promote a family business.

For all the gnashing of teeth of how technology and social media are ruining “true” social relationships, face-to-face events — conventions, really — are increasingly popular in the blogging world. Bloggers and brands want to connect with each other for sponsorships, advertisements, giveaways, and product reviews, and nothing beats an in-person meeting to boost trust on both sides. Moreover, these events provide bloggers who may be stay-at-home workers an opportunity to network with their peers and share lessons learned about growing their social businesses.

Through our work with NETGEAR WiFi Family, we’ve had the pleasure of attending a number of events scattered across the US. Below is a snapshot description of a half-dozen of these events:

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Sarah K

Brevity is the Key to Successful Communication

Dug from Up says "squirrel"

In this day and age, capturing and holding someone’s attention is a tough business.

We have hundreds of things demanding our attention at any given moment: emails, texts, snapchats, a coworker’s birthday, a significant other wondering what’s for dinner – you get the picture. (If you spaced out during that long list, you’re not alone. I actually checked Reddit about four times while writing it).

A funny thing happens when you exercise brevity: people don’t mind listening to you. Well thought-out, brief communication shows that you respect and value others’ time.

CEOs and journalists have particularly harried schedules, so capturing and holding their interest is no small feat. Here are six tips to help you do just that:

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