Editor’s note: Welcome to Jenn Kincaid, Sterling’s newest account executive. Jenn’s brings to Sterling a background in journalism, writing about child welfare institutions in China. Here, Jenn recounts her previous experience and how she found herself at Sterling. Welcome, Jenn!
If you had asked me, say, 10 years ago if I would end up in tech PR, I would have a.) asked you if you were talking about the same Jenn Kincaid, then b.) asked what the French toast is “tech PR?”
I double-majored in journalism and communication studies here in the Bay Area. My first job out of college was with an alternative weekly newspaper in Sacramento, Calif., where – among many other things – I wrote about sustainability and coordinated community arts projects. When I moved back to San Francisco, I started work at a strategic communications and environmental planning firm, where I was thrust into the world of government consulting. I left that job to be the writer and Web content editor at a nonprofit that implements nurturing-care programs in child welfare institutions in China.
But as varied as my experience and education has been, there was one common thread – I was required to learn different applications, technology, and social media tools. So, I began thinking… what would happen if I combined everything: interest in technology, the passion for writing and the communications background? Enter Sterling Communications.
At first, I had my concerns. Although I had experience with public relations, it was on the editorial side – and even though PR is kind of like what would happen if journalism and communications had a baby, I was coming from working as a writer at a nonprofit whose work was implemented in a country halfway across the world. And then there’s the small issue of not being the most technologically adept in my personal life. I think I am the only one I know who has managed to crash a hard drive on a 6-month-old Macbook (losing edits to a semester-long project and breaking my heart). Three phones have fallen into various bodies of water, from toilets to an East Bay lake. A brand-new Nikon Coolpix point-and-shoot just stopped working one day. So did its replacement.
But despite – or maybe because of – technology’s aversion to me, I am fascinated by it. As my friend says, it inspires in me the “dog-like instinct to chase what flees” from me. Learning new applications and then successfully understanding and implementing them leaves me with a triumphant feeling, as if I’ve just run a mental marathon or scaled a cranial Kathmandu mountain. It’s not just the behind-the-scenes workings, the “wizard behind the curtain,” that draws me in; it’s the end-results of implementing technology. It’s the endless realm of possibilities that technology enables and the amazing accomplishments technology allows us to achieve.
So it’s been a really interesting step from writing about disadvantaged children in China to writing about BYOD mobile risk management software. There’s been quite the difference between learning CEQA/NEPA regulations and learning what exactly DevOps and agile software development is. I’ll be the first to admit – it’s been quite the learning curve. Luckily, I’ve found absolutely amazing teachers in my new colleagues and superiors, whose patience, vast wealth of knowledge, and senses of humor have been professional and personal gifts to me every day. And as the tech world is changing and advancing every single minute of every single day, here in the heart of all this growth, I am excited to be along for the ride.
Jennifer Kincaid can be reached at email@example.com. Follow Jennifer on Twitter @JennLKincaid