Battle of the Sexes: Social Media

Battle of the sexes With Valentine’s Day just around the corner, I’ve been thinking about how men and women differ. Specifically, I was curious about how men and women interact through social media. What are the differences? In my quest for answers, I pulled some research to show a few basic trends in how men and women interact through social media.

Here’s the scoop:

According to a study by Rebtel, women are 68 percent more likely than men to use social networking or media to communicate with friends (as opposed to in-person). Women typically take the lead on communicating with colleagues, family and friends over social media. Men were found to be more likely to communicate through voice/telephone conversation according to this study.

This article on USA Today citing Ruth Page, author of Stories and Social Media: Identities and Interaction, provides some interesting insight into the male/female differences. Page believes that women’s social media style puts emphasis on emotion, playfulness and humor. This is in line with earlier studies showing that women put more emphasis on connecting and developing relationships through social media than men do.

This infographic displays the results of a survey conducted by uSamp on social media habits of men and women. In this study, men and women appear near equally likely to share things like religion, real name, education level, brands they like and relationship status. Men are more likely (35.3%) than women (20.1%) to share their location. Women are also less likely than men to share their income or and physical address. 77.3% of women would not share their phone number, compared to 56.7% of men.

According to LinkedIn’s blog, men are more “savvy” online networkers than women. This surprising study shows that the top female savvy industries are Alternative Dispute Resolution, Tobacco, Alternative Medicine, Ranching and International Trade. Top male savvy industries include Medical Practice, Hospital & Healthcare, Cosmetics, Law Enforcement and Capital Markets.

In conclusion, it seems women are much more likely to connect on a more intimate level with people over social media. They are more likely to share details of their personal lives, but not statistical data about themselves. Men, it would appear, are more likely to use social media for strictly networking and business purposes, but will not connect as effectively on an individual level.

Lisette Rauwendaal can be reached at Follow her on Twitter: @Lisette

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