Sound Off Podcast: Communications Around the Acqui-Hire

Sterling Communications Account Supervisors Scott Smith and Devin Davis sat down to talk acqui-hires. With a series of these happening in rapid succession recently – including Google’s acquisition of  Milk (and it’s superstar programmer team fronted by Digg founder Kevin Rose), the two discussed the strategy behind these “hires,” and how that strategy can be best communicated to the public at-large.