Hypotheses on Google Glass & PR

UnknownOften times, when there is a new technology released, people don’t quite understand the kind of impact that technology will or won’t have.

Few might have predicted that the four-wheel motor vehicle would eventually become a technology owned by just about every family on the block in different colors, shapes, sizes and brands.

There’s been a lot of buzz around the new Google Glass and its capabilities. There have also been a few predictions floating around on how the technology will change our society.

To bring you up to speed, the Google Glass is a wearable, voice-activated computer in the style of eyeglasses, which enable users to seek directions, ask questions, translate language, take pictures, send messages and more—which all sounds pretty cool to me.

If the $1,500 Glasses grow in popularity just as the Ford Model- T did, the potential ways Google Glass could impact our lives are countless.

Here are my thoughts on how Google Glass will change the game for public relations professionals:

1. Pitching and Interviews

No more pitching a story to journalists via phone, email, or even social media. If Google Glass gains enough popularity, video will become the most popular medium for communication. The accessibility and portability will outshine Skype and the iPhone’s Facetime.

With the ability to easily set up a video call with the touch of a button, or voicing a simple command, journalists will expect live product tests, reviews, statements and interviews via video, which can then be put straight into publication.

2. PR Collateral

Besides traditional public relations collateral such as the press release, media kits, infographics, high-res. images, etc., the media will want to see a video that places the public in the action of the product or services you pitch to them.

For example, let’s say your client offers an educational product that replaces the traditional classroom globe with a sphere-shaped touch screen that can play presentations and promotes learning through interaction. The media will be more inclined to do a story if you can provide a Glass video that can show how this product is being used, through the eyes of the consumer themselves.

3. PR Peeps Become Even More Social

The more background we have about someone, the more ways we are able to connect with people.  Google Glass will especially help public relations professionals gather information on a journalist or potential client, and do so quickly, without the distraction of a phone or computer.

Imagine this—You are at a conference or summit and happen to run into an editor or journalist who covers your clients’ industries. You will be able to quickly pull up the last few articles by that writer and skim through to get a background on what that journalist has recently covered.

Google Glass’ live translation will make communication between foreign clients or media a seamless process. You will be able to easily comprehend the other person and be able to better engage in conversation.

Even if my hypotheses are proven false, I’ll stick to my theory on Google Glass having a tremendous impact…perhaps I’ll call it “The Big Bang Theory”.

Natalie Wolfrom can be reached at nwolfrom@sterlingpr.com. Follow her on Twitter @nwolfrom415.