Why Sterling is on Instagram


“A picture is worth a thousand words.” We all know the figure of speech. But in the world in which we now live, where precious, expensive film is replaced by digital memory and cloud storage, it is easy to wonder if pictures are still that valuable.

Well, at Sterling we believe that a picture is now worth far more than just a thousand words. After all, that’s why marketing and public relations agencies have adopted video and photography to optimize reach to target audiences. Social media marketing once disrupted our text-heavy PR world with limiting messages to 140 characters on Twitter. Now, people want to receive marketing messages from a single glance at a photo.

Instagram is one such social media channel that has forever changed the way we market businesses. In fact, the picture and video sharing service has now surpassed Twitter in number of users.

The social media channel has already made celebrities of everyday users who have generated massive followings. More and more brands are turning to Instagram to showcase their products through images. And why not? We can all agree that viewing images and watching videos are more thrilling than reading text on a screen. The numbers from these studies even prove it:

  • Content with relevant images gets 94% more views than content without.
  • Tweets with images receive 150% more retweets.
  • More than 80% survey respondents pointed to images as being “very important” or “important” for their marketing optimization on social.
  • The brain processes visuals 60,000x faster than it does text.
  • 90% information transmitted to the brain is visual.

So, we’ve adapted.

(Plus, we have all these great videos and photos we want to show off.)

We have an incredible creative team who has put in the time to gain specific education and experience in the world of visual media. Follow us on Instagram at @sterlingcommunications and be the first to see the wonderful work we do for our clients and our own brand!

Do you have a cool image or video that you’re proud of? Mention us in your Instagram post (@sterlingcommunications), and we’ll check it out and drop a note!

Ben Einhorn can be reached at beinhorn@sterlingpr.com. You can also follow him on Twitter at @benmeinhorn and on Instagram at @benny3kweekly.