Will blockchain save the world?

Life at our small but mighty creative agency often feels like an episode of my favorite Silicon Valley-based TV series. A typical week includes cruising up the San Francisco peninsula to meet with a client, often an emerging tech startup working tirelessly to make our world a better place.

We use our collective creative powers to help these growing companies find their voice and brand identity — to stand up, stand out, and stand for something. Friends and family always ask us: “What is brewing in that Silicon Valley bubble? What is the next technology that will actually transform society and our daily lives?”

Right now, the answer is blockchain.

Exploring the hubbub, hype, and hope of the blockchain revolution
“Crypto” no longer refers solely to cryptocurrencies, but to all services and platforms with blockchain-like reliance on cryptographic hash functions and peer-to-peer networking. The beauty of blockchain lies in decentralization. Computing via cryptography and consensus offers a fairly new and potentially better way to conduct, track, and verify digital transactions of all kinds without the need for third-party clearinghouses or monolithic data hubs.

Blockchain public relations

Sterling Client Airfox at the CODE_n conference, where it took home the $17,000 grand prize for winning Best Startup and Best Business Model awards. (Photo Credit: Code_n.)

Blockchain is all the rage these days, but it’s not a panacea for every computational complication. The startup scene supporting this emerging technology can be tricky to navigate. The Sterling creative team has already established deep experience in this realm, working with organizations leveraging blockchain concepts to solve the biggest issues in healthcare, banking, and enterprise logistics. We are also currently working with the first venture-backed startup to successfully complete an initial coin offering (ICO) in the United States. While academics and engineers will continue to debate the impact blockchain will have on our daily lives, educating the world about its potential and pitfalls is key. Sterling is committed to helping innovative startups and forward-thinking enterprises successfully tell their compelling stories.

Have you caught blockchain fever yet? Here’s some essential reading that Sterling has placed for our clients:

Contact us to learn more.

blockchain public relations