by Carli | Apr 3, 2025 | Strategy
Consider the company podcast A funny thing about podcasts: they’ve been around for two decades, yet most companies still treat them like side gigs — something to sponsor, not something to own. That’s a missed opportunity. Podcasting today is big and getting bigger....
by Carli | Nov 13, 2023 | Sustainability
Sterling attended this year’s GreenBiz VERGE conference in Silicon Valley to see how the industry is tackling sustainability. It was an exciting in-person opportunity to learn the latest about “green” innovation. Our team listened to an impressive lineup of keynotes...
by Carli | Mar 15, 2023 | Strategy
Healthcare conferences are back, but landing keynote speaking slots now require burnishing thought-leadership credentials. Here’s how two health tech companies did it. Previously, we touched on tips for planning live events in 2023. Let’s now examine speaking...
by Carli | Nov 15, 2022 | Strategy
Industry events and awards serve a purpose. They can be powerful venues for sharing ideas, making meaningful connections, and shining a spotlight on important ideas, impressive efforts, and admirable teams. They’re excellent opportunities to, ahem, win friends and...
by Carli | Dec 15, 2021 | Strategy
We’re pleased to announce that Sterling Communications is the winner of the 2021 PR Daily Awards for Thought Leadership Communications in Healthcare PR and Marketing. Our agency was represented by Michelle Denny, Deirdre Blake, Christina Cherekdjian, and Marianne...
