by Deirdre | May 16, 2023 | Creativity
At Sterling, we’ve been known to help clients develop, produce, and manage email newsletters in service of their communications goals. Heck, we even produce our own monthly newsletter to keep our network up to date on what we’re up to. We also read A LOT of...
by Deirdre | Jun 13, 2022 | Creativity
Writing bylines that cut through the clutter One of the most powerful pieces of written communication is the op-ed — which is an abbreviation of its customary location in a newspaper (“opposite” the “editorial” page). Op-eds are brief and thought-provoking opinion or...
by Deirdre | May 20, 2022 | Strategy
A new survey finds more than three-fourths of public relations professionals find polarization a challenge to their organizations. Social media is only increasing the divide with algorithmic amplification of extremes in debate. Some companies are expressly forbidding...
by Deirdre | Aug 20, 2021 | Strategy
The humble case study traces its origins all the way back to the Bronze Age. The Edwin Smith Papyrus, often cited as the earliest surviving example of surgical literature, dates to ancient Egypt circa 1600 BCE (and is believed to be a copy of a much older text). It...
by Deirdre | Apr 14, 2021 | Strategy
A brand identity should reflect the “personality” of a company. But do you feel like the same person you were a year ago today? After 12 months of unprecedented upheaval and adaptation, life for many is very different than it once was. Your organization...
