Your Sterling list of newsletter recommendations

At Sterling, we’ve been known to help clients develop, produce, and manage email newsletters in service of their communications goals. Heck, we even produce our own monthly newsletter to keep our network up to date on what we’re up to. We also read A LOT of...

The science of good stories

“The human mind is a story processor, not a logic processor.”— Jonathan Haidt Human beings love stories. In fact, we may actually need them. To prove the point, ask anyone if they’ve seen a good movie or read a good book lately — and watch their face light up as they...