by Kawika | Apr 21, 2025 | Strategy
Welcome to Final Final, our remodeled home for insights and outtakes on storytelling in tech PR — and a nod to the creative chaos behind every “final” draft. We’re glad you’re here. So, why the reboot? The first iteration of Sterling Communications’ blog goes back to...
by Kawika | Apr 21, 2025 | Strategy
In tech PR, you may mostly hear about media coverage and thought leadership. But here’s the thing: If you’re the CMO of a hot sector like healthtech or cloud computing, you might be looking at public relations to also help drive some revenue. Should PR lead generation...
by Kawika | May 31, 2024 | Strategy
Until Thomas Paine awakened the masses with “Common Sense,” a 48-page pamphlet that ignited the American Revolution, he met with misfortune in every job he tried. As a young man in England, Paine was so miserable making corsets that he attempted to join the crew of a...
by Kawika | Sep 15, 2021 | Strategy
Stories, told well, build trust and drive action Human beings love stories. In fact, we may actually need them. To prove the point, ask anyone if they’ve seen a good movie or read a good book lately — and watch their face light up as they respond. Why? Our...
