Final Final

Practically finished thoughts on strategy, creativity, and sustainable action from your favorite tech PR agency.

Final Final: A new chapter in Sterling’s blog story
With every social platform clamoring to host ‘content,’ why reboot the Sterling blog? And what’s up with ‘Final Final’?
Tech PR loves a good media hit. Can it deliver leads, too?
Public relations is under pressure to drive revenue. What happens when we add 'pipeline resources' to PR's definition?
Podcasting: less side hustle, more signal booster
Thinking about a company podcast? Here’s why now’s the time — and how to do it without sounding like radio (or an ad).
On the record with Silicon Valley technology journalists
What tech reporters want (and don’t) from your PR pitch as told to us by SiliconANGLE, NBC, and The New York Times.
Thomas Paine, public relations, and the atomization of communications
Founding Father Thomas Paine knew the power of story told well — no matter how short. Maybe your brand should, too.
Beyond AI and Elections: Which tech stories will break through in 2024?
AI and elections will dominate headlines, but what other tech stories will make waves? Here’s what to watch.
Your Sterling blueprint for crisis PR
Crisis communications requires strategy, speed, and clarity. Start crafting an effective plan before it's too late.
Uniting for a cause: the impact of community service at work
When teams give back together, they grow together. See how service drives culture, connection, and purpose at work.
Silicon Valley’s green, clean, climate change scene
Cleantech is climate action — and a solid business strategy.
Your Sterling list of newsletter recommendations
Inbox gold: smart newsletters we actually read and recommend.
Securing speaking engagements at top-tier conferences
Conference clout starts with a killer pitch. Here’s how to land the mic, not just attend.
Crafting stellar speaking and award applications
Don’t wait for the spotlight. Win it with standout speaking and award submissions.
The download on digital ads for marketing and PR
PR isn’t pay-to-play, but smart digital ads can amplify your story when it counts.
The art of the op-ed
Op-eds need edge. Here’s how to write one that cuts through the clutter.
Public relations, polarization, and corporate activism
Corporate activism in an era of extreme polarization is risky. Can PR help you make a compelling business case?
Sterling wins prestigious PR Daily award
Sterling Communications clinches top honors at the 2021 PR Daily Awards for healthcare thought leadership excellence.
How good stories help sell our brain on change
Learn the art and science of what makes a well-told story your most powerful tool for building trust and driving action.
Making a case for better case studies
Most case studies are marketing pablum. Here’s how tech brands can make them worth reading for the press and prospects.
Is your tech brand still a true reflection of your mission?
When your business evolves, your brand should, too. Here’s how to tell if it’s time for a tune-up.
Building marketplace credibility with analyst relations
Analysts can move markets. Let’s make sure they move yours. Learn to build marketplace credibility with analysts.