To help Sakuu rise above the crowded battery market, Sterling focused on showcasing the company’s commercial viability and progress in printing solid-state batteries. By releasing a steady stream of milestone announcements, we highlighted Sakuu’s advancements in a competitive industry.
Sterling secured coverage in key trade and tech publications, including Fast Company, which dubbed it the “holy grail,” and The Verge, which called it “the battery of the future.” This exposure solidified Sakuu’s reputation as a leader in battery manufacturing for the EV industry.
We then targeted Munro Live, a popular YouTube channel focused on EV development. The relationship generated several successful videos that amplified Sakuu’s credibility. This strategic media approach culminated in Sakuu’s inclusion in TIME Magazine’s “Best Inventions of 2024.”