by Deirdre | Aug 20, 2021 | PR Stuff
The humble case study traces its origins all the way back to the Bronze Age. The Edwin Smith Papyrus, often cited as the earliest surviving example of surgical literature, dates to ancient Egypt circa 1600 BCE (and is believed to be a copy of a much older text). It...
by Lisa Hawes | Jul 5, 2021 | PR Stuff
In my previous article about survey development, I described some issues relating to survey participant pool sizes and tips for developing better questionnaires to lead to more media friendly and attention-grabbing data points for public relations. Common questions I...
by Lisa Hawes | Jun 18, 2021 | PR Stuff
Surveys can be powerful tools for public relations teams as well as product marketing teams. They can serve dual purposes, demonstrating thought leadership and/or collecting data to provide insight into a particular market segment or audience stance on an issue. But...
by Deirdre | May 19, 2021 | PR Stuff
We’re starting to see more opportunities for in-person professional interaction. Some people are going to the office again or attending meetings in the flesh. And there are even high-profile tech events scheduled to take place in live formats. And while no one we...
by Deirdre | Apr 14, 2021 | PR Stuff
A brand identity should reflect the “personality” of a company. But do you feel like the same person you were a year ago today? After 12 months of unprecedented upheaval and adaptation, life for many is very different than it once was. Your organization...
by admin | Mar 15, 2021 | PR Stuff
According to the Institute of Industry Analyst Relations, around 40% to 60% of all technology-purchasing decisions are influenced by analysts. Yet analyst relations is an often-overlooked tool in a company’s communications arsenal (and it should not be). Married to a...
