While the world was watching Michael Phelps, Simone Biles, and Usain Bolt win gold in Rio, we at Sterling had a little competition of our own — the first annual Sterling Olympics!
Unlike the real Olympics, where global athletes spend years training just to qualify, we decided to keep the actual events under wraps until game time to prevent any competitor from gaining unfair advantage. Our “Olympians” created their own random national teams to compete in the following sports: (more…)
Once upon a time, there was a 27-year-old woman who worked for a high tech PR agency in Cambridge, Massachusetts. (Yep, me.)
I got the opportunity to move to Silicon Valley and open a satellite office for that firm. For my $40,000/year salary, I worked days, nights, and weekends with a staff of 2 to build our west coast client base. At the end of year 1, my operation had generated $18,000 in profit. Not a lot of money, but I was proud of the accomplishment.
Then something unexpected happened. (more…)
Public relations has always been a social endeavor. Even vendors in old-as-dirt markets understood the importance of spreading the word about town as a way to drive business. After all, those ripe batches of juicy plums weren’t going to sell themselves or improve with age. And, there was always another vendor just up the road, potentially with better prices and fewer bruises on the fruit.
Thanks to technology and digital channels, the social component in PR is now amplified. Online conversations and communities present invaluable opportunities for brands to tap into people’s needs and interests as they raise their visibility. Unfortunately, it can be challenging to cut through all the noise on social channels, not to mention pulling folks away from Pokemon Go.
In a webinar called “Unleashing the Power of Social PR,” Shonali Burke made the point that it’s not enough to communicate your messages, you must build community that you can then motivate to tell your story for you. If you’re wondering how exactly you’re supposed to do that, here are some of the top takeaways from that webinar combined with some best practices we follow here at Sterling. (more…)
The data is clear. Video is a must-have component of any modern-day strategic marketing plan. But in case you’ve been stuck with your nose in a paperback book lately, here is some of what we know about the impact of video:
- 90% of users say that seeing a video about a product helps their decision-making process;
- 65% of execs visit websites and 39% of them call vendors after viewing a video, according to Forbes; and
- 80% of users recall a video ad they viewed in the past 30 days, says the Online Publisher’s Association
So, given that videos produce such great results, why aren’t we regularly using video more broadly in the organization? That’s the question I asked myself last year. I’ve watched Sterling’s creative team produce beautiful, inspiring, and compelling client videos for years now, and frankly, I was jealous. Silicon Valley is a tight labor market where conveying a sense of corporate culture in within a minute can be a tremendous competitive advantage. So, I pushed for creating a series of employee- and candidate-centered videos. Here’s what we’ve learned from the process so far:
1. A good recruiting video is a great way to attract the right talent in a tight market. If you think about it, marketing to top talent is just as important as marketing to your customers. And, at Sterling, we’re always on the lookout for the right “fit,” not just the right set of skills. A well-produced authentic video that captures and conveys your company culture will definitely set you apart; moreover, it will attract the kind of people who will thrive in your company. As importantly, many poorly suited candidates will self-select out. And, as an added bonus, employees are not just willing, but eager to share fun videos about themselves and their company…so the network effect can be huge. (more…)
There are creative and literary types and there are science and math types, and never the twain shall meet…or so we’re often told. But in my neck of the woods, many of the best tales are centered around technology disciplines more heavily populated by those who fall on the less-literary side of that type line. Further, conveying a compelling story about technology without thoroughly understanding how it works or why it’s important is, at best, an exercise in triviality. And there’s the rub. The only people capable of communicating with any depth or authority on the subject are those who are purportedly ill-suited to delivering the message. (more…)
If you’re like most people, walking into a room of relative strangers—especially without a wingman (or wingwoman)—can be a daunting prospect. Whether scouting for your next job or widening your professional circle, it can take steely resolve to push yourself onto the networking stage and perform. Well, it doesn’t have to be that way. Here are some tried and true tips to help you become a more successful (and less stressed out) networker. (more…)
Here at Sterling, we share a love of storytelling. A great story engages people and commands attention, sticks in the mind—it’s the gold standard in communications. As such, storytelling underpins our professional strategies—both for ourselves and for our clients. But conjuring a compelling tale isn’t always easy.
We all encounter crises of imagination from time to time, and it often materializes in the form of writer’s block. In our business, you need to produce words to tell stories, but sometimes the words won’t come. Don’t let the daunting emptiness of a blank page intimidate you. With the following easy-to-use practices and tips, you can increase your productivity and perfect your craft—whether in press releases, blogs, web copy, scripts, or contributed articles. To keep your wellspring of inspiration bubbling, practice the art of conscious creativity. (more…)
For those of you who have not yet attended a Sterling social function, I wanted to share a quick recap of Spring into Summer—the first in a 2016 series of casual Sterling-hosted networking events. (more…)
Spring cleaning typically means getting to work on dusty windows, stained carpets, and frighteningly full closets at home. But spring is also a good time to tackle neglected chores in your digital life. Let’s be honest, a lot happens in the average workday, schedules are packed, and it’s easy to let non-urgent tasks fall through the cracks. Putting them off for too long, however, makes them much more unpleasant and time consuming when you finally have to tend to them. No more procrastinating! Here are a few digital spring cleaning tasks you can (and should) conquer today. (more…)