by Kawika | Apr 21, 2025 | Strategy
Welcome to Final Final, our remodeled home for insights and outtakes on storytelling in tech PR — and a nod to the creative chaos behind every “final” draft. We’re glad you’re here. So, why the reboot? The first iteration of Sterling Communications’ blog goes back to...
by Kawika | Apr 21, 2025 | Strategy
In tech PR, you may mostly hear about media coverage and thought leadership. But here’s the thing: If you’re the CMO of a hot sector like healthtech or cloud computing, you might be looking at public relations to also help drive some revenue. Should PR lead generation...
by Carli | Apr 3, 2025 | Strategy
Consider the company podcast A funny thing about podcasts: they’ve been around for two decades, yet most companies still treat them like side gigs — something to sponsor, not something to own. That’s a missed opportunity. Podcasting today is big and getting bigger....
by Lisa | Jun 18, 2024 | Strategy
Insights and advice from elite tech journalists The Silicon Valley chapter of the Public Relations Society of America (PRSA) recently hosted an “Inside the Newsroom” networking event in San Jose with a media panel discussion as its centerpiece. Veteran reporters Mark...
by Kawika | May 31, 2024 | Strategy
Until Thomas Paine awakened the masses with “Common Sense,” a 48-page pamphlet that ignited the American Revolution, he met with misfortune in every job he tried. As a young man in England, Paine was so miserable making corsets that he attempted to join the crew of a...
by Marianne | Jan 18, 2024 | Strategy
By Marianne O’Connor, Sterling CEO At the dawn of 2024, it is already clear that two subjects will dominate mindshare (and headlines) throughout the year in our neck of the woods: AI and elections. Without diminishing the impact or importance of either...
