by Marianne | Dec 15, 2023 | Strategy
FTC lawsuits, product explosions or recalls, inappropriate executive conduct, accounting irregularities, data breaches, environmental hazards, workplace violence, hostile takeovers — the world is full of unfortunate situations that could derail even the best...
by Carli | Mar 15, 2023 | Strategy
Healthcare conferences are back, but landing keynote speaking slots now require burnishing thought-leadership credentials. Here’s how two health tech companies did it. Previously, we touched on tips for planning live events in 2023. Let’s now examine speaking...
by Carli | Nov 15, 2022 | Strategy
Industry events and awards serve a purpose. They can be powerful venues for sharing ideas, making meaningful connections, and shining a spotlight on important ideas, impressive efforts, and admirable teams. They’re excellent opportunities to, ahem, win friends and...
by James | Oct 18, 2022 | Strategy
Hear ye, hear ye! The internet has become the proverbial town square and digital advertising is marketing’s town crier. The field of advertising is a distinct profession with its own litany of skills and processes, But digital advertising generally falls under the...
by Deirdre | May 20, 2022 | Strategy
A new survey finds more than three-fourths of public relations professionals find polarization a challenge to their organizations. Social media is only increasing the divide with algorithmic amplification of extremes in debate. Some companies are expressly forbidding...
by Carli | Dec 15, 2021 | Strategy
We’re pleased to announce that Sterling Communications is the winner of the 2021 PR Daily Awards for Thought Leadership Communications in Healthcare PR and Marketing. Our agency was represented by Michelle Denny, Deirdre Blake, Christina Cherekdjian, and Marianne...
