by Kawika | Sep 15, 2021 | Strategy
Stories, told well, build trust and drive action Human beings love stories. In fact, we may actually need them. To prove the point, ask anyone if they’ve seen a good movie or read a good book lately — and watch their face light up as they respond. Why? Our...
by Deirdre | Aug 20, 2021 | Strategy
The humble case study traces its origins all the way back to the Bronze Age. The Edwin Smith Papyrus, often cited as the earliest surviving example of surgical literature, dates to ancient Egypt circa 1600 BCE (and is believed to be a copy of a much older text). It...
by Deirdre | Apr 14, 2021 | Strategy
A brand identity should reflect the “personality” of a company. But do you feel like the same person you were a year ago today? After 12 months of unprecedented upheaval and adaptation, life for many is very different than it once was. Your organization...
by Lisa | Mar 15, 2021 | Strategy
According to the Institute of Industry Analyst Relations, around 40% to 60% of all technology-purchasing decisions are influenced by analysts. Yet analyst relations is an often-overlooked tool in a company’s communications arsenal (and it should not be). Married to a...
