Security Breach Supercut

Over the years, Sterling has worked with quite a number of clients in data security. One of our favorites has to be our current client, Vormetric, which is trusted and used by 68% of the Fortune 25 (not to mention hundreds of others) to protect what matters both in their own data centers (on the ground) as well as data stored with SaaS providers (in the cloud).

It’s critical work, but not terribly accessible to those outside the industry or for executives who must balance security demands with a hundred other priorities. That’s why it was so much fun — and will prove to be effective — to put together a supercut. Supercuts are fast-paced montages of short video clips that isolate a single element from its source, usually a word, phrase, or cliche from film and TV.

We thought “security breach” deserved its own supercut (with a few computer hacks and data encryptions thrown in for good measure). We chose some great clips from 50 years of iconic movies — “Dr. Strangelove,” “Mission: Impossible,” “The Running Man,” “Superbad,” and more. None of them, we’re afraid, had Vormetric’s data security solutions in place to protect what matters.

Kawika Holbrook, Sterling’s creative director, can be reached at kholbrook@sterlingpr.com. Follow him on Twitter @kawika.

A Tool for Any Trade

Cam“This one right here has enough torque to rip your leg clear off,” my father said to me as I stood before him, holding a Skill Saw equip with a 10”, 52-tooth blade. “So, be careful.”

My life has always revolved around having the right tool for the job. Summers were spent on stranger’s roofs, digging trenches in their backyards and taking all their stuff to the dump. I am one of the lucky few that cut lumber in the sun, fired a nail gun from the top of a ladder, and dawned a full-body jumpsuit to roto-hammer concrete underneath your house. Scarred hands remind me of the days working hard next to my old man.

“It doesn’t matter whatever you’re going to be, just be the best one,” he said during a conversation we had after picking me up from heat exhaustion.

After that, I picked up a camera, and never looked back.

A graduate of The Academy of Art University of San Francisco, I set out to start my own business. After a successful –and sometimes trying– first year, I found my niche in Public Relations, with the help of my most trusted tool: my video camera.

Like the hammer to the nail, my camera will be the tool that drives the next era of PR.  A press release can now be a video press release. The consumer can now put a face to a product when the CEO is the one who is telling them about their product, which can then be broadcast quickly and easily to places all around the Internet.

Consumers are demanding visual content. We can see that from the numbers. Visual content gets 20 percent more engagement than text-driven content. To meet this need, PR and marketing firms are going to need to diversify their service offering to include visual content like infographics and video.

Like my colleague likes to say, “PR is so 2012.” She’s right; 2013 is the year of integrated communications. I never thought I’d wind up working in PR but I’m sure glad I picked up that camera.

Please send all autograph requests for Wes Warfield to wwarfield@sterlingpr.com.