Cleantech PR for a brighter future
Cleantech companies don’t just need a better idea — they need the right people to see it, understand it, and back it.
Sterling brings breakthrough work into the spotlight with multi-faceted campaigns that carry weight where it matters. We engage the media, analysts, and decision-makers who influence adoption. It’s our job to make sustainability technology, well, sustainable.
Coverage, awards, and momentum for our cleantech clients
Milestone storytelling + creator strategy that turned attention into demand
To help Sakuu rise above the battery market noise, Sterling built momentum through a steady cadence of milestone announcements that demonstrated commercial viability, not just R&D ambition. We secured coverage that framed complex technology in plain terms, then expanded reach through strategic YouTube-focused influencer relationships, culminating in TIME’s Best Inventions recognition and continued accolades.
Making it count: 4 Munro Live episodes; 50K+ YouTube views; featured on Undecided with Matt Ferrell, 30+ inbound investor leads.
Converting criticism into collaboration (and award-winning engagement)
Sterling helped reposition San Jose Water from a legacy utility taking heat for rate increases to a high-tech, community-first sustainability leader by increasing transparency and proactively engaging both customers and local media. We also elevated internal subject matter experts through contributed content and podcasts, shifting coverage of sensitive issues (rates, drought) toward a more nuanced stewardship and solutions-oriented narrative. As a result of this impactful campaign, Sterling took home gold for Best Community Engagement program at the Bulldog Awards.
Making it count: 13 major contributed articles; 3 industry podcast interviews; an average of 6 quarterly news stories.
Tailored visibility that helped earn one of climate tech’s top honors
Sterling elevated CarbonCure’s carbon-sequestering concrete story across both mainstream news outlets and the construction trades so the narrative landed with both general audiences and the concrete producers who influence adoption. That calibrated strategy helped CarbonCure’s coverage break through, catching XPRIZE’s attention, and contributing to a major climate-tech win.
Making it count: 18 feature articles in major industry publications; 11 placements in national general-interest outlets; XPRIZE recognition.
A 90-day blitz that scaled a climate leader’s statewide influence
Sterling executed a concentrated PR sprint to position Let’s Green CA! and Public Affairs Director Heidi Harmon as leading voices in equitable climate action, aligning interviews and op-eds to fast-moving news cycles and high-impact regional conversations. The result was immediate statewide visibility, including major metro coverage and a standout CalMatters op-ed.
Making it count: 20 media placements in 90 days; reach of nearly 8 million Californians.
“I’ve worked with Sterling on environmental technology accounts and couldn’t be happier. Their deep passion and understanding of cleantech public relations is unmistakable, and the results they deliver are superb. I’d recommend Sterling to any mission-driven company intent on enhancing their industry reputation and role as a thought leader.”