Elevate your edtech exposure
More than ever, technology can be a critical component to improving education for marginalized and underrepresented communities.
Edtech, however, is more than Chromebooks for classes and portals for parents. Educational technology is delivering real lessons in virtual reality. It’s leveraging the metaverse for more than fun and games. Edtech, built better and promoted properly, has the potential to deliver on decades of unfulfilled promises. That, however, requires the right communications strategy, PR programs, creative campaigns, and content marketing to bring the stories that matter to life.
“The Sterling Communications team pushed us hard to nominate UbiSim for TIME’S Best Innovations award. Sterling explained the value of participation, and pulled out details to meet the criteria for creating a winning application.”
Edtech PR that clicks
Sterling Communications works with clients in educational technology to generate news, awards, and speaking opportunities to increase industry influence.
Sterling understands edtech
Our educational technology clients improve access to STEM labs, help train nurses with virtual reality, and even ensure kids are delivered the lunches their parents order. When Sterling’s PR teams begin working with clients, we strive to learn what makes a product or service more than a tech stack. We aim to capture the value of the solutions, and the personalities that make the business work.
Sterling understands reporters
News reporters, business editors, industry analysts, and venture capitalists in education technology — like the rest of us — need more than a warmed over sales pitch to sit up and take notice. To earn quality coverage, you need stories. Heroes and villains. Battles with stakes. Plots and twists. Stories, we know, stir our emotions and activate parts of the brain that make decisions. That’s our mission.
Sterling understands PR
We pitch story ideas, coordinate media briefings, and secure coverage. We identify critical industry conversations to get you in the mix. Our PR programs amplify your edtech innovations throughout tech-focused blogs, vertical industry news outlets, national publications, podcasts, and even broadcast networks. It’s all coordinated to showcase your technology, encourage exploration, and raise your profile.
Contributed edtech content
Press releases are critical to building business momentum with the steady push of trustworthy company news. More is required, however, to highlight the expertise and ingenuity that edtech companies and their leaders bring to the marketplace. Bylines, blog posts, and even podcasts are examples of contributed content that help burnish credentials and elevate awareness of everything an organization does to improve its industry. To build brand recognition and expand executive visibility, Sterling interviews your company’s subject matter experts to develop, write, and place contributed articles for you. We’ve written messaging, commentary, and op-eds that have run in local, business, and national news outlets from Business Insider to The Wall Street Journal.
Presentation and media training
Sterling’s seasoned media training pros — former print and broadcast reporters — have worked with both startup and Fortune 500 executives to prepare for the most important press interviews and event presentations of their careers. From CNBC to the United Nations, Ted Talks to keynotes, we ensure our clients are prepared for the spotlight. Our team works individually or in small groups with all skill levels. We role play to ensure company messages are delivered with precision and personality. We record our sessions to work through rough spots in realtime. And we provide customized tip sheets to ensure each executive can keep the lessons learned close at hand for the next big event.
Podcast production and promotion
Podcasting is poised to exceed two billion listeners by 2025. Tapping into a fraction of a fraction of that audience can help companies share compelling stories about their work, their industry, and the people affected by it all. In addition to booking appearances on influential third-party podcasts, Sterling helps clients produce their own powerful podcasts. We provide branding, training, booking, recording, editing, publishing, and publicity services — everything to sustain a sustainability-focused experience.
Customer evangelist cultivation
Customer evangelists (a.k.a. “raving fans”) are gold in any PR program. And, like gold, they must be carefully mined and cared for. To that end, Sterling reviews and ranks your list of potential customer evangelists. The best are often looking to help you because of their gratitude for your commitment to engineering a sustainable future; others share an interest in building or expanding their personal brands. Regardless, we ensure that their desire and capabilities align with your communications objectives. We work to maximize the effectiveness of their involvement in visibility-building activities. We coach them along the way to ensure long-term program success that reflects well on your brand.
“We’re inspired by your tenacity. We’re in awe of all your ideas and incorporating all of it with your flair!”