Conversations shaping tech PR & marketing
Sterling’s hub for candid discussions with technology leaders, communicators, and subject-matter experts. Explore on-demand webinars, interviews, and event recordings focused on tech PR strategy, media and analyst relations, brand storytelling, and modern marketing challenges.
In an economy where perception is value, communications might just be the only thing that matters.
How do you ensure your message holds its meaning when it’s compressed by media, paraphrased by audiences, and interpreted by AI systems?
How do you shape market conversation instead of just reacting to it? Survey says…Surveys!
Your audience isn’t just searching anymore—they’re asking AI. And AI is answering with or without you.
How should you best prepare your messaging when AI is deciding which stories get surfaced, cited, and repeated?
Who are the new power brokers of B2B? Influencers.
In a market where everyone is talking but few are truly listening, customer engagement is the ultimate differentiator.
 In a world where every post, podcast, and platform claims to be news, how do brands build real credibility?
Want to earn trust and influence? Learn how a thought leadership program can increase your visibility.
How can you authentically use social media to cultivate positive connections with the right audience?
Learn lessons about innovation, sustainability, resilience, and community from Honolulu Tech Week.
What is storytelling? Learn how clear, concise, compelling storytelling impacts your brand.Â
Stuck on deciding which industry events to attend? Learn how to choose the ones that will deliver real value.
Ever hired a PR agency that promised the moon and just delivered a press release? Learn what makes a good PR partner and how to avoid the bad ones.
Value in the tech industry is no longer communicated, it’s demonstrated. Learn from execs in the trenches in this free webinar.
Learn from healthtech experts how to strengthen strategic narratives to better connect with the press and prospects.