CIO’s Jennifer Schiff included a tip from Sterling’s CEO, Marianne O’Connor, on improving public relations and media outreach efforts. Read the full article here.
TIBCO Jaspersoft wanted to make a splash in the media about the latest version of its embedded BI software. Among eight original articles generated by briefings Sterling secured, CIO Magazine published a lengthy feature that quoted Jasperoft’s executives, used a video created by Sterling, and was promptly syndicated in InfoWorld, JavaWorld, and PC Advisor.
Sterling interested CIO Media’s Enterprise CIO Forum in posting the Sentilla CEO’s response to a controversial New York Times feature article that criticized data centers for their energy usage.