Edtech PR that builds momentum
Education systems are under strain, from access and affordability, to outcomes that fail to match the pace of change. Sterling works with education technology companies addressing those structural gaps. Our edtech PR programs explain the problem, prove the learning impact, and position education technology around outcomes, not features.
Education systems are under strain, from access and affordability, to outcomes that fail to match the pace of change. Sterling works with education technology companies addressing those structural gaps. Our edtech PR programs explain the problem, prove the learning impact, and position education technology around outcomes, not features.
Our success in the edtech market
Healthcare-level coverage and awards for an edtech nursing simulation leader
In under nine months, Sterling established UbiSim as a regular contributor in healthcare media, secured feature stories in health-focused outlets, and landed a cover in Hospital News. The program’s visibility directly supported customer growth, including a top-ranked university selecting UbiSim and agreeing to do a public-facing case study.
Making it count: 6 bylines published; TIME Best Inventions award; #1 online nursing program signed as a customer due to PR and awards momentum.
An award-winning PR playbook that raised U.S. visibility (and kept it there)
Sterling helped Labster expand its North American presence with a steady PR cadence that stretched the available budget by establishing thought leadership, maintaining a steady news drumbeat, expanding influencer relationships, and conducting an aggressive awards program. The work kept Labster in the edtech conversation across key themes (AI, gamification, hybrid learning) while stacking third-party recognition that customers noticed.
Making it count: 9 bylined articles; 31 announcements over two years; 24 “best of” accolades including winner/finalist placements in 12 competitive programs.
Brand + content that elevated community outreach and learning programs
Sterling partnered with 1440 Foundation to establish a cohesive brand identity system, then designed and built a user-friendly website with a full content package. We extended the platform with social campaigns, awards programs, and educational materials, plus creative direction for in-person learning experiences, resulting in a unified presence built to support growth and engagement.
A soup-to-nuts launch that owned the “AI + privacy compliance” narrative
Sterling built Common Sense Privacy’s comms foundation (identity, messaging, website), then led the launch around both the company’s debut and its initial funding — securing an exclusive Fast Company profile to put the startup on the map. We followed with a second wave promoting the Common Sense Privacy Seal, driving standout coverage around ASU+GSV and beyond to reach district decision-makers in a crowded, AI-heavy market.
Making it count: 5.9M audience reach for one company profile; 360K edtech industry audience for one CEO interview; 3 project engagements.
“The Sterling Communications team pushed us hard to nominate UbiSim for TIME’S Best Innovations award. Sterling explained the value of participation, and pulled out details to meet the criteria for creating a winning application.”