Healthtech PR that delivers outcomes
Healthcare in America is broken. Sterling partners with healthcare technology clients innovating at the system level. Our healthtech PR programs are designed to translate complex solutions into clear narratives that shift understanding and accelerate adoption.
Discipline turns into visibility and validation for our healthtech clients
Turning a critical breakthrough moment into outsized visibility
Cloudticity built the first U.S. COVID-19 data registry in six days. Sterling translated that achievement into a focused narrative and press strategy driving sustained industry attention — elevating CEO Gerry Miller’s voice through bylines, and converting momentum into third-party validation (media + awards). The campaign also earned Cloudticity a spot on Fast Company’s Most Innovative Teams of the Year list, and culminated in Sterling winning PR Daily’s Thought Leadership Award for the work.
Making it count: 140+ media mentions from a single news story; 9 major industry awards in one year; EY Entrepreneur of the Year recognition.
Elevating an executive voice that shaped what the industry talks about
Sterling helped Healthlink Advisors elevate Tina Burbine (VP of Care Innovation) into a recognized industry voice, building a platform around two urgent themes: hospital-at-home and the historically under-discussed menopause gap in women’s health.
We placed and shaped bylines in MedCity News and Chief Healthcare Executive, secured features with Healthcare Dive and Forrester, amplified visibility on LinkedIn, and secured speaking roles at ViVE, HLTH, and HIMSS, plus podcast appearances like The Business of Healthcare. The work didn’t just raise her profile; it moved important issues into broader industry conversation.
Launching the AMA venture studio with clarity, authority, and sustained momentum
To introduce Health2047, the venture studio funded by the American Medical Association, Sterling built a messaging platform and brand identity that honored the AMA connection while clearly explaining Health2047’s unique mission and model. We then executed targeted launch outreach, including joint interviews with AMA and Health2047 leadership, to cut through a noisy market and establish Health2047 as a serious force in accelerating system-level healthcare innovation.
Over our eight-year engagement, Sterling drove hundreds of pieces of coverage and contributed content placements spanning VentureBeat to The Wall Street Journal — and cultivated a deep relationship with the AMA comms team, establishing long-term industry presence that attracted visionary healthcare entrepreneurs.
A podcast built from scratch that became an inbound engine
As Health2047 scaled its mission, Sterling created So You Want To Transform Healthcare from the ground up — concept, branding, episode format, technical setup, and a consistent guest pipeline across the healthcare innovation ecosystem. The show covered topics ranging from chronic disease to cybersecurity while staying tightly aligned to Health2047’s strategy to find, fund, and scale healthcare startups. The result: a loyal audience of healthcare leaders and technologists, and episodes that drove inbound engagement with exactly the innovators it aimed to attract.
Making it count: 3,947 initial downloads, 4.5-star rating, listeners in 55 countries.
“The Sterling team makes our lives so much easier. There are at least 15 things that I don’t have to worry about because I know they’re handling all the things that need to be done.”