HR Communications That Tell Your Story

Taking inspiration from the award-winning Pixar/Disney movie “Toy Story,” “401k Story” was a premier piece of collateral designed to capture the attention of hard-working Disney employees, clearly communicate changes to the company’s matching policies and fund choices, and encourage greater participation in the plan. As copywriter for the piece, Sterling’s Vice President Kawika Holbrook made sure the content not only met Disney standards, but engaged its employees. The piece worked. Enrollment increased. And Disney returned for a benefits communication booklet, “A Whole New World,” based on titles to hit songs from years of animated classics.