Case studies that take you inside the outcomes

Strong results start with a strategy aligned to business goals. These Sterling case studies demonstrate how we partner with technology leaders to solve real communications challenges, from launching products to shaping categories, earning the kind of attention that drives positive business outcomes.

Each example breaks down the strategy, execution, and measurable results of our work.

Miracle Messages: Front-page coverage

Promoting live events turns a nonprofit community organization combatting homelessness into front-page news

Common Sense Privacy

Creating the successful PR launch of an AI-enabled startup focused on edtech data privacy

United Way

Helping the United Ways of California reach local syndicated media for the launch of a new IT framework for its referral network

Hakkōda

Developing a deep bench of thought leaders, in a variety of industry verticals, to elevate the profile of a modern AI data consultancy.

Sakuu

Crafting an award-winning PR campaign with stellar cleantech coverage, investor interest, and top honors from TIME and Fast Company.

UbiSim

Writing bylines and generating major healthcare news coverage and national magazine awards for an edtech leader.

Cloudticity

Leading a bold healthcare IT innovator into the media spotlight with bylines, keynotes, and ultimately national awards.

CarbonCure

Transforming a construction material innovator into a media darling and a cleantech champion for new customers.

San Jose Water

Working with local press and residents to help transform San Jose Water, Silicon Valley’s 158-year-old utility, into a cleantech leader.

Greenwave Systems

Using tech PR and captivating bylines to boost brand visibility and transform a chief scientist into an IoT thought leader.

Health2047

Building the brand, website, collateral, and healthtech PR program for the venture studio of the American Medical Association.

Genesys

Transforming a call center software provider into a CX leader through strategic messaging, media training, and tech PR.

City of Palo Alto

Pumping up interest for a cleantech concierge service to install heat pump water heaters for the City of Palo Alto.

1440 Foundation

Building a unique brand identity, a user-friendly website, and compelling social media content for a wellness nonprofit.

Let’s Green CA

Spearheading a strategic 90-day PR campaign to amplify a powerful new voice in climate leadership for California.

Airfox

Propelling a fintech entrepreneur and ‘Dreamer’ into the media limelight as a tech innovator and immigration advocate.

First Mile Care

Providing strategic guidance and producing sharp content to generate a healthy ROI for an innovative healthtech startup.

Healthlink Advisors

Elevating the personal brand of a healthtech exec with captivating bylines and speaking submissions that shaped industry narratives.

Medallia

From under-the-radar to unicorn: how tech PR turned a CX innovator into a must-watch leader.

Workiva

If podcasts aren’t part of your communications strategy, you may be missing the opportunity to find and engage valuable business audiences.

So You Want to Transform Healthcare

Creating a new podcast to build healthtech credibility in Silicon Valley for the venture studio of the American Medical Association.