Case studies that take you inside the outcomes

Strong results start with a strategy aligned to business goals. These Sterling case studies demonstrate how we partner with technology leaders to solve real communications challenges, from launching products to shaping categories, earning the kind of attention that drives positive business outcomes.

Each example breaks down the strategy, execution, and measurable results of our work.

Labster: PR Strategy for Edtech

Raising visibility for an edtech provider of virtual science lab simulations through contributed articles and award wins

Miracle Messages: Front-page coverage

Promoting live events turns a nonprofit community organization combatting homelessness into front-page news

Common Sense Privacy

Creating the successful PR launch of an AI-enabled startup focused on edtech data privacy

United Way

Helping the United Ways of California reach local syndicated media for the launch of a new IT framework for its referral network

Hakkōda

Developing a deep bench of thought leaders, in a variety of industry verticals, to elevate the profile of a modern AI data consultancy

Sakuu

Crafting an award-winning PR campaign with stellar cleantech coverage, investor interest, and top honors from TIME and Fast Company

UbiSim: PR for a Healthcare VR Edtech Company

Writing bylines, promoting surveys, and generating major healthtech news coverage and awards for an edtech leader

Cloudticity

Leading a bold healthcare IT innovator into the media spotlight with bylines, keynotes, and ultimately national awards

CarbonCure

Transforming a construction material innovator into a media darling and a cleantech champion for new customers

San Jose Water

Working with local press and residents to help transform San Jose Water, Silicon Valley’s 158-year-old utility, into a cleantech leader

Greenwave Systems

Using tech PR and captivating bylines to boost brand visibility and transform a chief scientist into an IoT thought leader

Health2047

Building the brand, website, collateral, and healthtech PR program for the venture studio of the American Medical Association

Genesys

Transforming a call center software provider into a CX leader through strategic messaging, media training, and tech PR

Halodi: AI-enabled robotics

Laying the groundwork for the rollout of an AI-enabled humanoid robot in commercial security

City of Palo Alto

Pumping up interest for a cleantech concierge service to install heat pump water heaters for the City of Palo Alto

 

1440 Foundation

Building a unique brand identity, a user-friendly website, and compelling social media content for a wellness nonprofit

Let’s Green CA

Spearheading a strategic 90-day PR campaign to amplify a powerful new voice in climate leadership for California

Airfox

Propelling a fintech entrepreneur and ‘Dreamer’ into the media limelight as a tech innovator and immigration advocate

First Mile Care

Providing strategic guidance and producing sharp content to generate a healthy ROI for an innovative healthtech startup

Healthlink Advisors

Elevating the personal brand of a healthtech exec with captivating bylines and speaking submissions that shaped industry narratives

Tabtor Math: From app launch to Series A funding

Setting up a math tutoring mobile app to become North America’s “most promising edtech startup” before Series A funding

Medallia

From under-the-radar to unicorn: how tech PR turned a CX innovator into a must-watch leader

Workiva

If podcasts aren’t part of your communications strategy, you may be missing the opportunity to find and engage valuable business audiences

So You Want to Transform Healthcare

Creating a new podcast to build healthtech credibility in Silicon Valley for the venture studio of the American Medical Association