From Invisible to Influential: Propelling a ‘Dreamer’ into the media limelight

How we did it

In a world where the haves and have-nots are starkly divided, how can fintech bridge the gap? Sterling posed this question and helped Airfox’s CEO, Victor Santos, answer it.

Sterling Communications helped Airfox define its brand identity, navigate regulatory challenges, and establish itself as a fintech leader while positioning Santos as a thought leader in blockchain, business, and immigration.

The results? Dozens of high-profile articles in Bloomberg, Cheddar, and Inc.; awards like TechCrunch Top Blockchain Startup and Forbes 30 Under 30 for Santos; and provocative bylines in The Guardian and The Boston Globe portraying Santos as a visionary champion for underdogs. Sterling’s strategy solidified Airfox’s credibility, raised its profile, and achieved a lucrative exit.

Verbatim

“Sterling has been an invaluable asset in the evolution of Airfox. Acting as a true extension of our team, their media savvy and tech experience enhance all our communication efforts and unfailingly support our business goals.”

— Katie Sedat, Vice President