Sterling Communications successfully elevated CarbonCure Technologies, a cleantech innovator focused on sequestering CO2 emissions in concrete, into a media powerhouse. While Sterling scored featured articles in dozens of premiere outlets, including The New York Times, CNN, and 60 Minutes, we also needed to engage concrete producers in reliable industry outlets.
We tailored their PR strategy to engage concrete trade publications, local newspapers, and national outlets influential within the construction industry. This approach ensured the right messaging was delivered to both general media and key industry players, addressing specific concerns of concrete producers.
CarbonCure’s media coverage ultimately caught the attention of the XPRIZE, culminating in CarbonCure winning one of the world’s top honors for climate tech innovation. This win demonstrated the power of tailored PR strategies in achieving impactful results.