The City of Palo Alto is on a mission to eliminate carbon emissions. The City’s utilities department had the resources to help make it happen, but needed an agency to develop a marketing plan to capture attention and compel action.
Sterling Communications electrified existing marketing channels with fresh creative on incredible incentives for new heat pump water heaters. Our content marketing helped residents understand and take advantage of a fantastic concierge service that included inspections, permitting, and installation.
