Greenwave Systems, a leader in IoT software and services, partnered with Sterling Communications to elevate its visibility in the IoT ecosystem. As Greenwave’s focus was on enabling IoT connectivity rather than producing physical devices, Sterling developed a thought leadership campaign centered on chief scientist Jim Hunter. The strategy involved crafting Hunter’s public persona, enhancing his social media presence, securing speaking engagements at prominent industry events, and creating compelling content to establish him as a credible voice in the IoT domain. Sterling leveraged social media platforms to amplify the reach of Hunter’s insights, solidifying his reputation as the @theiotguru.
The results of this initiative were transformative. Sterling cowrote Hunter’s TechCrunch article The Hierarchy of IoT “Thing” Needs, which was shared 5,400 times. Hunter became a regular contributor to TechCrunch and — thanks to some tenacious PR from Sterling — was recognized as one of the top 50 tech writers to follow. His increased visibility led to over a dozen speaking engagements at global industry events, significantly enhancing Greenwave’s brand recognition. This success translated into accolades for Greenwave, including the IoT Awards’ Editor’s Choice for Breakout IoT Startup and Broadband World Forum’s Most Innovative IoT Solution.
Sterling’s campaign also boosted Greenwave’s social media presence, increasing engagement and followers across platforms. The thought leadership strategy expanded further to include Greenwave’s CTO and CEO, signaling the company’s sustained commitment to industry leadership. This targeted approach positioned Greenwave as a driving force in the IoT space, delivering measurable growth in visibility, influence, and market presence.
Verbatim
“These guys are bird dogs. They go after it. They dig into it. They’re tenacious. And they recognize the importance of success.”
— Jim Hunter, chief scientist, Greenwave Systems