To launch the new venture studio of the American Medical Association,Sterling crafted a compelling messaging platform and a fresh brand identity that honored its connection to the AMA while highlighting its groundbreaking mission to transform U.S. healthcare. Sterling’s strategic efforts ensured Health2047’s unique business model — combining design-led innovation with AMA’s extensive expertise — was clearly communicated to media and stakeholders.
Through targeted media outreach and embargoed joint interviews with Health2047 and AMA leaders, Sterling amplified the launch’s visibility across business, healthcare, and technology outlets. The team overcame significant challenges, including tight timelines and a competitive media landscape, to ensure Health2047’s vision resonated with key audiences.
Over the years, Sterling generated hundreds of pieces of coverage and contributed articles in everything from Business Insider to The Wall Street Journal. Sterling’s strategic communications set the stage for Health2047’s continued leadership in system-level healthcare innovation.
Verbatim
“The Sterling team is a true pleasure to work with on thought leadership content. From thought-provoking contributed articles to compelling industry presentations, they’ve helped me hone my thoughts and ideas into materials that truly resonate with the intended audiences.”
— Charles Aunger, managing director, Health2047