Healthlink Advisors

How PR helps healthcare executives shape industry narratives

How we did it

Sterling Communications elevated Tina Burbine, VP of Care Innovation at Healthlink Advisors, into a leading healthcare influencer, sparking critical industry conversations. Through strategic media placements, Tina’s insights on hospital-at-home models and the overlooked topic of menopause in women’s health gained prominence.

The bylines Sterling edited and placed in MedCity News and Chief Healthcare Executive and features we garnered in Healthcare Dive and Forrester highlighted her thought leadership, reaching key audiences. We further amplified her impact on LinkedIn and secured speaking engagements at ViVE, HLTH, and HIMSS, where Tina’s expertise resonated with industry leaders.

Tina’s presence on podcasts, including The Business of Healthcare, further cemented her status as a healthcare innovator. These efforts drove dialogue and action, bringing menopause to the forefront of women’s health and redefining hospital-at-home care models.

Verbatim

“The Sterling team makes our lives so much easier. There are at least 15 things that I don’t have to worry about because I know that the things that need to be done are getting handled.”

— Tina Burbine, VP of Care Innovation and Enterprise Analytics, Healthlink Advisors