When Medallia secured $150M in funding led by Sequoia Capital, bringing its valuation above $1 billion, the moment called for an impactful media strategy. Sterling Communications led the PR campaign to spotlight Medallia’s leadership in the growing Customer Experience Management (CEM) space.
Sterling crafted a dual-pronged media approach, with Medallia’s CEO engaging top-tier business outlets and its VP of customer experience targeting CEM and CX trade publications. By coordinating interviews, prepping spokespeople, and incorporating a customer perspective from Tommy Bahama, Sterling turned the funding announcement into a broader narrative about Medallia’s innovation and the value of CEM. The result was expansive media coverage, with major outlets such as Fortune, TechCrunch, and The Wall Street Journal spotlighting the company’s achievements.
The campaign delivered breakthrough results, achieving 52.5 million in coverage reach and spiking engagement across Medallia’s digital channels. Website visits surged to nearly one million in a single day, while job searches at Medallia soared. The announcement’s momentum culminated in a Forbes cover story three months later, cementing Medallia’s status as a disruptive force in technology. Sterling’s strategic PR campaign not only amplified Medallia’s voice but also elevated the entire CEM category.