We’re pleased to announce that Sterling Communications is the winner of the 2021 PR Daily Awards for Thought Leadership Communications in Healthcare PR and Marketing. Our agency was represented by Michelle Denny, Deirdre Blake, Christina Cherekdjian, and Marianne O’Connor. The team took First Prize for work with our client Cloudticity, a next-gen managed services, compliance, and security partner for healthcare organizations.
About the Awards
According to the organizers, “the winners of Ragan’s PR Daily Awards represent the people, teams, and organizations whose campaigns, partnerships, and projects helped build awareness or raise funds for important causes, initiatives, organizations, and programs.”
The awards are issued annually by Ragan Communications, whose daily news sites — PRDaily.com and Ragan.com — are read by more than 600,000 internal and external communicators monthly. Judged by globally regarded experts and featuring multiple categories, the program honors the top work in communications, PR, marketing, and media. Sterling Communications was chosen from a prestigious pool of healthcare communications contenders, including teams from Ascension and New York Presbyterian (who garnered Honorable Mentions).
To receive this first place award in healthcare PR and marketing thought leadership excellence for our ingenuity and impact on behalf of Cloudticity is a distinction we cherish.
Cloudticity is a managed-service provider (MSP) focused exclusively on helping organizations harness the power of the cloud to modernize and reshape healthcare. The company signed on with Sterling Communications in June 2020, aiming to grow its share of voice and better stand out in the crowded cloud provider market.
The healthcare sector is heavily burdened by entrenched and limiting legacy IT systems — and extremely reticent when it comes to adopting new technologies. Under CEO Gerry Miller’s leadership, Cloudticity is committed to educating and easing healthcare’s digital transformation — unifying and utilizing stupendous amounts of disparate health data by leveraging the cloud to help the industry quickly adapt and evolve.
Our goal was to demonstrate Cloudticity’s expertise and strong competitive position by expanding the company’s media presence in both the healthcare and IT sectors.
Sterling’s efforts resulted in a huge jump in Cloudticity’s visibility, including a 55% year-over-year increase in share-of-voice over its competitors.
Results
To date, our campaign has secured more than 100 media mentions, 11 bylined articles, and a slew of awards and honors. Cloudticity earned Best Solution Delivering COVID-19 Value in the 2020 AWS Public Sector Partner Awards, a spot on Fast Company’s first-ever list of the Most Innovative Teams of the Year, and placement in Inc. Magazine’s 5000 Fastest Growing Companies and Best Workplaces lists. The company is also shortlisted for both Best Cloud Consultancy or MSP and Cloud Innovator of the Year in the upcoming 2021–22 Cloud Awards, was named a 2021 SIIA CODiE Award finalist for Best Healthcare Technology Solution, and CEO Gerry Miller was an EY Entrepreneur Of The Year® 2021 Finalist.
Sterling’s program was recognized by the PR Daily Awards for comprehensive and effective communications strategy showcasing
- Cloudticity as a transformative partner in healthcare IT modernization, and
- Gerry as a dynamic thought leader and industry expert.
According to PR Daily, “Sterling capitalized on Cloudticity’s high-profile success and quickly established the company as a leader of the pack in healthcare IT.”
We’re incredibly proud of our ongoing work with Cloudticity. And we’re incredibly honored to receive this professional recognition of the excellent communications services we strive to deliver to all of our valued clients. Onward!