Tech PR for a better world
Sterling works with technology companies building the infrastructure, platforms, and tools powering life today for a brighter tomorrow. Effective tech PR programs clarify what technology does, the real-world problems it solves, and why it matters — so the right audiences pay attention and take action.
Successful exits, funding news, and founder stories with tangible results
Thought leadership that helped seal an IBM deal
Hakkōda didn’t want to be boxed into a narrow partner label, so Sterling helped craft positioning as a “modern data consultancy for highly regulated industries,” opening the door to broader domain authority across key business sectors including financial services, healthcare, and retail/CPG.
From there, Sterling elevated Hakkoda’s vertical subject matter experts and turned “State of Data” research into a multi-pronged campaign, pairing bylines, targeted media outreach, and timely commentary around AI, regulation, and modernization.
After a successful campaign, IBM acquired Hakkōda, with press coverage of the deal citing Hakkōda’s differentiation in vertical expertise, thought leadership, and its Snowflake partnership.
Making it count: 100+ meaningful media mentions; 15+ bylines in key media outlets; and standout industry recognition through a CIO 100 award and IDC Innovators honors.
Repositioning that captured the CX conversation
Sterling partnered with Genesys to redefine its image from a traditional contact center software outfit to a global customer experience (CX) technology leader through messaging, media training, and storytelling tied to pivotal business milestones (investments, innovations, acquisitions).
A Sterling-led workshop produced a unified mission and messaging framework following an acquisition that anchored the shift and carried through to brand identity and Genesys’ annual customer experience conference, CX17.
Making it count: 95% positive coverage after the strategic shift; 630 news mentions of CX17 in the first week; and 33% share of voice among CX market mentions.
Turning a founder story into an exit
Sterling helped Airfox sharpen its brand identity, navigate regulatory complexity, and position CEO Victor Santos as a fintech thought leader across blockchain, business, and tech publications, turning a compelling founder into a high-profile industry authority who stood out from the others — scoring PR Daily’s Executive Visibility Award for the work.
Making it count: dozens of high-profile hits (Bloomberg, Cheddar, Inc.), major validation (TechCrunch Top Blockchain Startup; Forbes 30 Under 30 for Santos), and provocative bylines (The Guardian, The Boston Globe) that framed the founder as a credible champion for the financial underdog — helping raise the company’s profile and support a lucrative exit.
Translating deep IoT expertise into category authority
Sterling built a thought leadership engine around Greenwave’s chief scientist, Jim Hunter, crafting his public persona, scaling his social presence, landing key speaking roles, and creating content that made “IoT connectivity” intelligible and compelling to the market.
The campaign elevated Hunter into a recognized industry authority — driving breakout visibility through TechCrunch coverage and ongoing contributions, top-tier industry recognition, and global speaking opportunities —while helping Greenwave earn honors including IoT Awards’ Editor’s Choice and Broadband World Forum’s Most Innovative IoT Solution.
“Sterling did an excellent job of understanding our goals and helping us stand out in the marketplace. They helped sharpen our story, spotlight our expertise, and build the kind of visibility that drives serious business outcomes.”