In her article on “Four 2015 Energy Ideas ‘Back to the Future’ Got (Almost) Right,” Levelle showcases the energy efficiency of Arx Pax’s patented Magnetic Field Architecture, which can lift an object using 1/4 the energy that some helicopters burn getting off the ground. Levelle also cites the practical use of the hover technology using conductive road material, like the widely used conductive concrete, to plant thoroughfares with carbon dioxide-storing vegetation.
It’s not often that TIME magazine features a client on the list of 25 best inventions of the year. While the technology behind the hoverboard is revolutionary, the PR strategy is not. The TIME coverage nods at the future applications of the hover technology, which opens the door for a great follow-up piece.
It’s been a challenge to keep up with all the coverage we’re generating for Hendo Hover, but here’s a few additional links to keep you busy: Wired, Good Morning America, FOX News, Mashable, and even the comics (via CNET) — “This week the Internet’s attention was transfixed on a hoverboard, while ignoring Apple’s newest iPad.”
Coverage has been rolling in for Arx Pax’s Kickstarter campaign, from The New York Times, Yahoo, Engadget, Gigaom, Forbes, The Verge, The Guardian, Re/code, PC Magazine, Nerdist, Slate and many more! Meanwhile, our Kickstarter video for the world’s first hoverboard showcases the product’s unique, gravity-defying features with a heartwarming storyline.