Networking Archives - Sterling Communications

InfoSec Island posted an article written by our client A10 Networks, which discusses the five things organizations should consider when evaluating a SSL traffic inspection solution.

Network World Features A10 Networks’ Article on ‘Best Way to Stop DDoS Attacks’

Networking, Network World, A10 Networks

Sterling assisted its client A10 Networks in editing and securing placement for A10’s contributed article on “The best way to stop DDoS attacks” in Network World.

Social Media, Video Production

Social Media Training for Sales Professionals at Juniper Networks

Sterling created, scripted and directed 10 video introductions to an online social media training program for Juniper Networks. The half-hour courses, also scripted by Sterling, We also created the courses themselves to help hundreds of sales people effectively engage with customers, prospects, media, analysts and other stakeholders.

Public Relations

Scoring a Rave Review in a Holiday Gift Guide

Hardware, Mobile, Networking, Telecom, Addicted 2 Savings 4 U, AT&T, NETGEAR

The NETGEAR WiFi Family team wanted mommy bloggers to include the Unite Pro mobile hotspot for AT&T service in their Father’s Day gift guides. Sterling secured this rave review in the Addicted 2 Savings 4 U blog with its 70,000 unique monthly visitors.

Video Production

Cloudcheck’s Video by Sterling Captures the Angst of (and Solution to) Home Router Issues

Crowdfunding, Networking, Security, Services, Software, Indiegogo, cloudcheck

Sterling directed, filmed, and produced this over-the-top Indiegogo video for Cloudcheck, an app that helps consumers with their home networking issues by making wireless routers smart. Visit the Indiegogo campaign to watch our production, “A Tale of Two Families.”

Public Relations

TV News Tech Segment Results From Trade Show Meeting

Hardware, Mobile, Networking, Telecom, ABC News, AT&T, NETGEAR

Sterling captured the interest of technology consultant Francie Black at CES 2014 to review the AT&T Unite Pro mobile hotspot by NETGEAR and provided the necessary support in preparation for her local ABC-TV news segment comparing the hotspot with mobile phone tethering. Spoiler alert: the hotspot wins!

Public Relations

Popular Mechanics Finds a “Lifesaver” Product at CES

Hardware, Mobile, Networking, Telecom, Popular Mechanics, AT&T, NETGEAR

Sterling arranged for Popular Mechanics to test the AT&T Unite Pro 4G LTE mobile hotspot by NETGEAR at the Consumer Electronics Show (CES), a challenging environment for WiFi. The editors called it “one of the more impressive devices” that’s a “lifesaver at airports” and a “thankful alternative.”

Video Production

Creating the Right Kickstarter Video to Fund a Campaign Successfully

Crowdfunding, Hardware, Networking, PowerCloud

Sterling's media production team scripted, shot, and edited this successfully funded Kickstarter campaign for Powercloud's Skydog, an easy-to-use mobile app + Wi-Fi router that provides unprecedented visibility and control of your home network.

Public Relations

USA Today Fawns Upon Skydog

Crowdfunding, Hardware, Networking, USA Today, Skydog

USA Today kid-tests the new Skydog Wi-Fi router, a “fantastically simple system that offers big-time power over your household web habits.” Sterling created the Kickstarter video that launched Skydog.

Public Relations

Sterling Helps Client onto Inc.’s List of Best Business Gadgets at CES

Hardware, Mobile, Networking, Telecom, Inc., AT&T, NETGEAR

Sterling represented the AT&T Unite Pro Mobile Hotspot by NETGEAR at the 2014 Consumer Electronics Show (CES) in Las Vegas, where Inc. Magazine named it one of the show’s six best business gadgets after Sterling arranged a hands-on trial.

Public Relations

Kickstarting Great Press Coverage With a Spot-on Kickstarter Video

Crowdfunding, Hardware, Networking, Yahoo! News, Skydog

Thanks in part to the Kickstarter video created by Sterling, Skydog not only exceeded its financing goals, but has gone on to gain acclaim for its intelligent router. Yahoo! Tech calls it “so brain-dead simple even I can manage it.”

Public Relations

Launching BT’s Visibility and Thought Leadership Program

Cleantech, Networking, Telecom, BT

Sterling helped change the perception of BT from a landline phone operator to a cutting-edge, 21st-century networked IT services vendor.

Public Relations

Global Alignment Across Juniper Networks’ Communication Channels

Hardware, Networking, Security, Telecom, Juniper Networks

To manage its torrid growth, Juniper Networks turned to Sterling to design and drive a process to open the lines of communications around the world across the key functional areas of public relations, analyst relations, investor relations, and employee communications.

Public Relations

Passing the Baton: Orchestrating a Well-Received CEO Transition for Juniper Networks

Hardware, Networking, Security, Telecom, Juniper Networks

With little time to spare and no room for error, Sterling coordinated with Juniper’s HR, investor relations and corporate communications teams to create messaging, FAQs, press releases, internal communications, and a video interview to smooth the transition.

Public Relations

Promoting NETGEAR’s $1M App Developer Contest

Hardware, Networking, Software, VentureBeat, NETGEAR

Sterling developed messaging, blog posts, social networking comments, and the press release on NETGEAR’s million-dollar contest to increase membership in its Smart Network Developer Program, as covered by VentureBeat.