It’s not often that TIME magazine features a client on the list of 25 best inventions of the year. While the technology behind the hoverboard is revolutionary, the PR strategy is not. The TIME coverage nods at the future applications of the hover technology, which opens the door for a great follow-up piece.
It’s been a challenge to keep up with all the coverage we’re generating for Hendo Hover, but here’s a few additional links to keep you busy: Wired, Good Morning America, FOX News, Mashable, and even the comics (via CNET) — “This week the Internet’s attention was transfixed on a hoverboard, while ignoring Apple’s newest iPad.”
Coverage has been rolling in for Arx Pax’s Kickstarter campaign, from The New York Times, Yahoo, Engadget, Gigaom, Forbes, The Verge, The Guardian, Re/code, PC Magazine, Nerdist, Slate and many more! Meanwhile, our Kickstarter video for the world’s first hoverboard showcases the product’s unique, gravity-defying features with a heartwarming storyline.
On the heels of Lecorpio earning high marks in an independent analyst report, Sterling secured this feature article in InsideCounsel, a leading source of information for in-house lawyers. The article highlights the IP management software’s key differentiators, delivering important messages to the attorneys who read InsideCounsel and providing Lecorpio’s sales team with a valuable piece of collateral.
TIBCO Jaspersoft wanted to make a splash in the media about the latest version of its embedded BI software. Among eight original articles generated by briefings Sterling secured, CIO Magazine published a lengthy feature that quoted Jasperoft’s executives, used a video created by Sterling, and was promptly syndicated in InfoWorld, JavaWorld, and PC Advisor.
Sterling captured the interest of technology consultant Francie Black at CES 2014 to review the AT&T Unite Pro mobile hotspot by NETGEAR and provided the necessary support in preparation for her local ABC-TV news segment comparing the hotspot with mobile phone tethering. Spoiler alert: the hotspot wins!
How do you encourage students to become life-long learners? In this EdTech Digest profile secured by Sterling Communications, Global Imagination CEO Mike Foody talks with editor Victor Rivero about how to engage students with a 21st century facelift to this classroom staple.