Generating major healthcare news and awards for an edtech leader

How we did it

In less than nine months of working together, Sterling established Labster UbiSim — the world’s most immersive virtual reality platform for nursing simulation — as a regular contributor to the MedCity News influencer program with five bylines published. 

Sterling matched UbiSim experts with reporters at health-focused publications for featured stories Healthcare IT Today and Health Tech World, as well as a 2024 cover story for Hospital News.

Even more impressive, we scored UbiSim TIME’s “Best Inventions of 2024” award. Thanks in part to all the press and awards, UbiSim, landed a large university ranked #1 for its online nursing program as a new customer, agreeing to a case study for the UbiSim website.

—  BY THE NUMBERS  —

9
Months from start to cover story in Hospital News
#1
Nursing program selects UbiSim after PR program successes
3
Awards wins and one nominations in less than two years