If you’re a founder or early-stage startup thinking about PR, this conversation might save you from some costly mistakes. Sterling breaks down why the age of AI has fundamentally raised the stakes for getting your messaging right before you ever talk to a reporter — because now, one poorly framed interview doesn’t just fade away, it gets ingested by AI models and echoed indefinitely. They dig into what “founder readiness” actually means in practice, why trade press matters more than ever in an AI-driven media landscape, and why the press release — long declared dead — is having a serious comeback. They also share a simple four-point framework for what needs to be locked in before any announcement goes out, and make a compelling case for why slowing down once at the beginning is what actually lets everything else move faster. If you’ve ever been tempted to just figure out your messaging on the fly, this is the conversation that will change your mind.
Ready to clearly define who you are? Sterling can help.