Nonprofit PR for a strong community
Driving innovation with purpose, empathy, and connection is foundational for healthy communities. Community PR and marketing partnerships and volunteering are in Sterling’s DNA.
Whether we’re helping a nonprofit launch a new program, legislative initiative, or technology platform, the goal is the same: connect mission-driven work with the audiences who can advance it — funders, policymakers, volunteers, and the communities being served.
Media coverage and brand-building that amplify social impact
Event PR that landed front-page coverage for a homelessness nonprofit
Miracle Messages needed visibility for its Santa Cruz County pilot program helping unhoused neighbors rebuild support systems. Sterling promoted two live events with strategic media partnerships, securing exclusive access for the Santa Cruz Sentinel that resulted in front-page coverage. That story led to features in the San Jose Mercury News, regional podcast interviews, and coverage in Santa Cruz Local and UC Berkeley’s Greater Good.
Making it count: 2 live events; 6 feature articles and podcast interviews; 1 front-page newspaper exclusive.
A 90-day blitz that scaled a climate leader’s statewide influence
Sterling positioned Let’s Green CA! and Public Affairs Director Heidi Harmon as leading voices in equitable climate action through a concentrated PR sprint. By aligning interviews and op-eds to fast-moving news cycles and high-impact regional conversations, Sterling delivered immediate statewide visibility, including major metro coverage and a standout CalMatters op-ed.
Making it count: 20 media placements in 90 days; reach of nearly 8 million Californians.
Maximizing an IT announcement to expand community reach
United Ways of California launched its Enhanced Care Digital Referral Network across 11 United Ways serving 20 counties. Sterling distilled complex technology into a clear press release focused on community impact, then targeted local media across participating counties. The result: a feature in the Chico Enterprise Record syndicated across five dailies and MSN, plus 100+ online postings within 48 hours.
Making it count: 841 wire views in 48 hours; 100+ online postings; syndicated feature coverage.
Building brand identity that drives community engagement
1440 Foundation needed a cohesive brand to support its mission of fighting cancer, building communities, and fostering well-being. Sterling developed a comprehensive identity system, designed and built a user-friendly website with all content, and created dynamic social media campaigns and educational materials that resonated across diverse audiences.
Making it count: Complete brand identity, website launch, and multi-channel content strategy.
“We’re inspired by your tenacity. We’re in awe of all your ideas and incorporating all of it with your flair!”