Have you been wondering whether influencers actually matter for your industry? This conversation will change how you think about it. Sterling breaks down why B2B influence has nothing to do with Instagram sponsorships and everything to do with credibility — the engineers, analysts, former journalists, and niche newsletter writers who quietly shape how industries think, buy, and build. We get into where to find these voices, how to vet them, and why the real value comes from cultivating genuine relationships rather than one-off collaborations. Along the way we share real stories of partnerships that opened doors to investors, press coverage, and new business opportunities — all from treating influence as a conversation rather than a transaction. If you’ve ever dismissed influencer marketing as not relevant to your B2B brand, this one is worth your time.
Looking to partner with B2B influencers? Let Sterling guide you.