If you’ve ever wondered why some companies consistently earn headlines while others struggle to get a reporter to return an email, this conversation reveals what really drives media coverage. Using a recent Wall Street Journal feature as a springboard, two Sterlingers explore why great PR is built on long-term relationships, genuine curiosity, and a story worth telling. They also discuss how communications professionals can become trusted resources for journalists, why enthusiasm and responsiveness matter more than ever, and what founders often misunderstand about earning attention. If you’re building a brand, leading communications, or simply trying to understand how today’s media ecosystem really works, this episode offers practical insights from two PR professionals who are passionate about cultivating the relationships that make great stories possible.
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