If you’re a brand, startup, or marketer trying to break through the noise and actually connect with your customers, this conversation is worth your time. Sterling just returned from a live customer advisory council event to share what they’ve learned from nearly three years of running one of these programs — including how it transformed a client’s declining customer satisfaction scores into a thriving feedback loop. We get into the nuts and bolts of customer engagement and why customers need more than a marketing funnel, how face-to-face conversations with executives unlock insights no survey can capture, and what happens when you actually act on what customers tell you. From naming new products to shaping thought leadership to turning loyal customers into organic advocates, the examples are concrete and the lessons apply whether you’re B2B or B2C.
Ever wondered whether a customer advisory council is worth the effort — or how to even get one started? Let’s talk.