If your company’s executives are out there speaking to media, investors, and audiences but not showing up the way you want in AI search results, this conversation explains exactly why — and what to do about it. Sterling breaks down the connection between executive voice and generative engine optimization (GEO), making the case that in an age where AI systems synthesize authority rather than rank pages, message consistency isn’t just good communications practice, it’s discoverability infrastructure. They walk through what it actually looks like to build a recognizable executive narrative from scratch, why inconsistent messaging across teams gets averaged into something generic and forgettable by AI, and how a simple GEO audit can reveal the gap between how your company wants to be described and how it’s actually showing up. They also get practical about the day-to-day work — media training, LinkedIn strategy, real-time news response, and keeping every team inside a company speaking the same language.
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